Associate Media Director, Digital Platforms

Fitzgerald & Co•Atlanta, GA

30d

About The Position

Hungry, curious, growing, and never satisfied. Thats Fitzco, a fully integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing, and design. Its easy to say that we offer an integrated team. Its another thing to watch that integration in action. At Fitzco, youll notice right away an intimacy in how our media, strategy and creative work together in concert. Were passionate about helping clients sell more things to more people. Position Summary In this role, youll flex your media skills towards clients unique business needs and the culture their consumers live within. You bring expertise across all media channels, the ability to identify opportunities and the confidence to work with clients toward innovative solutions. You are excited about the changing media landscape and are well-versed in the technical and operational requirements to drive performance. You build insightful media plans, anchored in insights, cultural nuance, and meaningful measurement.

Requirements

6-8 years of digital media experience, 4 years of campaign management experience in Paid Social, Paid Search, and/or Programmatic. Retail media exp and influencer program management experience is a plus.
2+ years of management experience
Well-versed in tools including but not limited to partner UIs (Google, DoubleClick, Adobe, Adelphic, TTD, Facebook/Instagram, YouTube, Twitter, Pinterest, LinkedIn)
Working knowledge of research tools like ComScore, Helixa, Nielsen, MRI/Simmons, etc.
Knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
Basic understanding of site tagging and analytics platforms such as Google Analytics, Adobe Analytics
Expert in analyzing campaign data to consult on optimizations and adjustments within the campaign flights and translating learnings for upcoming campaigns
Experience working across various internal teams (Planning, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where needed
Ability to write clear and concise presentations in a straight-forward and enlightening way
Present effectively and as a credible storyteller in client meetings for new business
Experience managing and coaching junior specialists, creating opportunities for them to grow, while holding work accountable to standards and deadlines
Grit: ask the tough questions, always know the why
Agility: were more nimble than ever, and were looking for another pace setter
Straight talk: we already have enough jargon
Accountability: find the delicate balance of agility, quality of work, and impact to business

Nice To Haves

CPG and/or Healthcare experience preferred

Responsibilities

Be the main media point of contact for clients: clearly and simply articulate strategy and establish trust
Present recommendations to clients and internal teams with the ability to change the narrative to connect to each audience and enable decision making (an internal account person vs. day-to-day client vs. client CMO)
Collaborate in managing client objectives, target audiences, and desired outcomes, and clearly communicate these to the cross-functional team
Inform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define role of platforms
Be an ambassador to and work seamlessly with other disciplines specifically account, strategy, and creative
Lead your team in developing media plans across all channels, aligning with business and comms objectives, determining platform priorities, creative strategy, and measurement framework (primary focus is digital, but this will include RFP-ing direct partners and coordinating with the linear team as well)
Inspire quarterly testing roadmaps, be responsible for thought leadership, and evaluate alphas/betas/new partners
Leverage deep knowledge of tech and industry capabilities to help evaluate and evolve data/tech partners and lead clients through a changing digital landscape
Connect strategy to other non-paid channels (CRM, email, organic social, etc.) to encourage more insightful and intentional campaign planning and execution
Accountable for your teams campaign activation through various platforms (CM, SA360, Facebook/Instagram, Google Ads, Snap, LinkedIn, Twitter, Pinterest) and maximize media performance through ongoing optimizations
Evaluate media proposals, provide a strong POV, and hold direct partners accountable to performance
Merchandise wins and harvest opportunities that result
Manage a team of digital activation specialists; invest in their development and growth at the agency
Responsible for teams ongoing quality assurance process to ensure all aspects of a campaigns creative, settings, budget parameters, brand safety needs etc. are met
Contribute to the vision for the department and instill throughout the team