Associate Marketing Manager
About The Position
Lead cross-functional implementation of product and packaging changes. Collaborate cross-functionally with the production team to ensure quality, cost-effectiveness, and timely delivery of product launches Assist in the development, execution, and measurement of marketing activation plans. Build and maintain deep knowledge of technical specifics of assigned product lines. Assist in managing the product lifecycle, including new product development, packaging updates, and product discontinuations. Conduct market research to identify consumer trends, competitive landscape, and market opportunities. Coordinating trademarks searches with Legal department Analyze sales data and consumer insights to inform marketing strategies and tactics. Collaborating claims development and substantiation with Product Design and Legal departments Work closely with sales, product development, finance, and other departments to align marketing and packaging strategies with business goals. Manage partnerships with internal and external agencies and vendors
Responsibilities
- Lead cross-functional implementation of product and packaging changes.
- Collaborate cross-functionally with the production team to ensure quality, cost-effectiveness, and timely delivery of product launches
- Assist in the development, execution, and measurement of marketing activation plans.
- Build and maintain deep knowledge of technical specifics of assigned product lines.
- Assist in managing the product lifecycle, including new product development, packaging updates, and product discontinuations.
- Conduct market research to identify consumer trends, competitive landscape, and market opportunities.
- Coordinating trademarks searches with Legal department
- Analyze sales data and consumer insights to inform marketing strategies and tactics.
- Collaborating claims development and substantiation with Product Design and Legal departments
- Work closely with sales, product development, finance, and other departments to align marketing and packaging strategies with business goals.
- Manage partnerships with internal and external agencies and vendors
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
