Associate Marketing Manager
About The Position
As our new Associate Marketing Manager, you will play a pivotal role in the development and implementation of multichannel campaigns to support audience generation for both virtual and in-person events, brand awareness campaigns, the growth and nurturing of our audience, and initiatives to promote greater content consumption of our independently produced content. The opportunity will focus on developing, executing, and measuring traditional & digital media marketing tactics intended for both our health care provider (HCP) and patient audience in the non-CME oncology space. This is a hybrid role: 3 days in-office, 2 days remote each week.
Requirements
- Excellent critical thinking skills
- Exceptional organizational and follow-up skills
- Strong written and verbal communication skills
- Ability to see short-term and long-term assignments through to completion
- Repeatable adherence to deadlines
- Focus on every detail, large and small
- Genuine service-focused orientation
- Ability to work under pressure, both independently and as part of a team
- Optimistic, innovative, trusting, persuasive, and collaborative work approach
- Organized, creative, and efficient in day-to-day activities
- Confident with taking informed risks
- Comfortable with Microsoft products (Teams, SharePoint, Excel, PPT, Word, etc.)
- 2+ years of experience in a similarly structured role
- Bachelor’s Degree
Nice To Haves
- Knowledge of and experience with the following programs is a plus: HubSpot, Ortto, Cvent, Digioh, GA4, Global Meet, Salesforce, Adobe, Tableau, Hootsuite, SimpleTexting, Workfront, Workday
- General understanding of the healthcare space concerning the relationship among pharmaceutical companies, healthcare providers, and media companies is a definite plus
Responsibilities
- Develop strategies and implement tactics to support event marketing and brand campaigns
- Support quarterly and annual marketing plan development in collaboration with key stakeholders
- Develop and thoroughly proofread copy for promotional materials including but not limited to event registration websites, emails, social media posts, flyers, banners, website pop-ups, and print pieces
- Coordinate promotional efforts with other members of the marketing team to ensure coverage for all activities
- Track, monitor, report on, and course correct marketing activities using insights gained from data analysis
- Create and implement with stakeholder support automation journeys to be deployed via HubSpot, Ortto, and other ESP
- Gain situational awareness of the HCP audience and the competitive environment to inform decision making
- Work collaboratively across internal departments to meet monthly, quarterly, and annual business goals
- Attend and participate on daily/weekly/monthly meetings inclusive of but not limited to meetings with the Business Unit, Sales Team, Editorial Team, and the immediate Oncology Marketing Team
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
