Associate Marketing Manager, Engagement & Events

Hearst • San Francisco, CA

2d

About The Position

The Associate Marketing Manager, Engagement & Events will play a key role in driving audience engagement and retention across our portfolio of news products. This position will support the planning and execution of live events, as well as develop and manage strategies to increase subscriber lifetime value (LTV) through engagement initiatives. The ideal candidate is a creative, data-driven marketer with strong organizational skills and a passion for connecting audiences to meaningful journalism experiences.

Requirements

• 1–3 years of experience in marketing (experiential), communications, or brand management with experience in subscriber loyalty programs
• Strong project management skills with the ability to juggle multiple initiatives in a fast-paced environment
• Excellent communication, collaboration, and organizational skills
• Experience with CRM tools (Salesforce, HubSpot, etc.), email marketing platforms, and analytics dashboards preferred
• Passion for supporting journalism, media, and customer development

Responsibilities

• Help to plan, coordinate, and execute marketing events, including editorial event initiatives, signature programs, conferences, and other promotional activations
• Coordinate with the creative design team for event branding, signage, and promotional materials needed for event launch and on-site
• Work with the sales & account executive team to identify strategic event sponsorship opportunities
• Coordinate with internal teams (editorial, design, sales) to ensure consistent brand messaging and audience experience
• Manage event communications including email campaigns, landing pages, social media promotion, and post-event follow-up
• Develop and execute campaigns to deepen engagement among current subscribers and increase retention
• Partner with central marketing teams to optimize onboarding, re-engagement, and loyalty programs
• Monitor key engagement metrics to identify trends and opportunities to improve LTV
• Work closely with analytics and product teams to test and refine engagement tactics
• Support broader marketing initiatives that drive awareness, subscription growth, and community participation
• Coordinate and manage vendor and partner relationships as needed for event and engagement activations

Benefits

• Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy
• Invest for the Future: Competitive retirement plan with matching program in most markets
• Generous Paid Time Off: Recharge with ample time off, including holidays and vacation
• Paid Parental Leave: Support for growing families, with paid leave for new parents
• Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones
• Emotional Wellbeing: Be your best self with our mental wellness benefits
• LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual’s unique needs
• Fertility Coverage & Menopause Support: Helping you along every step of your family journey
• Pet Wellness Reimbursement & Rover Credits: We care about your pets, too – helping you keep them happy and healthy

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 51-100 employees