Associate Manger, Media Strategy, Planning & Investment – PepsiCo Foods US

PepsiCo • Plano, TX

9h

About The Position

Support the execution of paid media strategy, planning, and investment for PepsiCo’s Functional Foods Brand portfolio (Baked, PopCorners, Simply, SunChips, Smartfood) and Lay’s. This role supports data-driven, consumer-centric media plans that maximize ROI, strengthen brand equity, and drive growth across omnichannel media platforms.

Requirements

• 3+ years in media strategy, planning, and investment, preferably in CPG or agency environments
• Hands-on experience with media measurement and agency coordination
• Strong expertise in omnichannel media planning, data-driven marketing, and performance analytics
• Exceptional organizational, communication, and project management skills
• Ability to communicate complex concepts to a wide range of audiences and stakeholders
• Passion for media innovation and consumer engagement
• Strategic thinker and with ability to translate insights into actionable media plans
• Candidate must be comfortable managing multiple priorities in a fast-paced, data-driven environment

Responsibilities

• Media Plan Stewardship: Support paid media strategy and plan development and oversee tactical media execution, including in-flight optimizations, for Functional Foods Brands and Lay’s
• Align media strategies with marketing objectives and consumer insights, ensuring partners, channels, and tactics adhere to PepsiCo Foods media planning principles
• Champion test and learn initiatives to codify best practices and share learnings across the organization
• Investment & Performance: Steward significant paid media investment, ensuring efficiency and effectiveness across channels
• Monitor media campaign performance, analyze results, and provide actionable insights to optimize future planning
• Partnership & Cross-Functional Collaboration: Manage day-to-day relationships with agency partners to ensure successful execution of plans
• Collaborate with Marketing Science team to develop measurement frameworks and audience approaches aligned with Brand KPIs
• Coordinate with Commerce Media teams to develop complementary approaches for holistic end-to-end media planning
• Relationship Building: Be the go-to media resource for Brand marketing team counterparts, providing strong partnership in support of Brand goals
• Media Sufficiency: Deliver tactical paid media plans that deliver defined media reach and sufficiency goals tied to Brand objectives
• Media ROI & Efficiency: Achieve or exceed annual ROI targets for paid media investments and maintain CPM/cost per reach benchmarks within thresholds
• Brand Impact: Drive measurable outcomes based on Brand media plan objectives/KPIs (e.g., measurable lifts in brand equity, short-term sales, etc.)
• Viewability: Partner with creative teams to deliver above viewability benchmarks across digital and social channels
• Budget Stewardship: Maintain accurate budget tracking and adherence

Benefits

• The expected compensation range for this position is between $93,500 - $156,450.
• Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees