Associate Manager, Retail Media

Dyson•Chicago, IL

About The Position

About Us: Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country. We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment. About the Role: Manage cross-functional projects in a rapidly changing environment. Work collaboratively across internal marketing category teams, external partners, and Sales partners to support Dyson digital marketing campaigns Develop strategy to reach the right audience through a variety of digital media channels and employ new ways of advertising within the purchase journey. Build effective working relationships with stakeholders to ensure alignment on strategic digital plans. Monitor digital performance across all phases of the funnel and KPI’s to ensure we continually achieve and exceed target, while maintaining a positive return on our investment. Collaborate with media agency to produce meaningful post campaign analysis and improve the value of our digital advertising through relentless testing, targeting and refining plans. Facilitate good project management, as it relates to the key aspects; communication, understanding, efficiency, timing, cost and post-mortem analysis. Become a brand and product expert. Become an extension of the category teams, while providing consultative recommendations for all aspects of media. Manage digital media budgets and allocate funding across the full funnel to ensure strategic objectives are met. Become an expert in all digital media channels that Dyson executes paid against (search, social, display + video). Dyson.com campaign management: Provide data driven direction and strategy to ensure we achieve our financial targets set for the business. Identify direct to consumer opportunities and develop initiatives that will amplify sales to dyson.com. Analyze data on a regular cadence to empower the business with valuable information to inform decisive action against campaign executions.

Requirements

Bachelor’s degree in marketing, advertising, business administration, or a related field.
2+ years of experience working in marketing or a related field.
eCommerce experience, marketing products and services online for a consumer brand .
Ability to use digital media expertise to inform strategic recommendations in a timely manner.
Strong analytical skills with experience working with a Web analytics reporting tool.
Ability to analyze data and translate results to inform decisions .
Attention to detail and accuracy in reporting and budgeting .
Must have excellent project management skills.
Ability to coordinate both internal and external resources in a cross-functional organization.
Assist in projects from concept through implementation.
Experience analyzing post-campaign results.
Must be adaptable to a fast paced and changing department.
Have the robustness to recover from unexpected outcomes.
Strong communication skills; ability to present information clearly and concisely across various levels within the organization.
Entrepreneurial spirit; must be able to deal with ambiguity and willing to take calculated risks, as needed.
Confident decision maker with the ability to make strategic decisions in a timely fashion.
Enjoys complex problems, fast-paced work environment, latitude on how to approach problems, and lots of responsibility.
Excellent problem solving, critical thinking, and communication skills.
Self-motivated, objective, enthusiastic, inquisitive, committed, and adaptable.
Proficient knowledge in Microsoft Excel and PowerPoint.

Nice To Haves

Previous experience working with/for media agency a plus

Responsibilities

Manage cross-functional projects in a rapidly changing environment.
Work collaboratively across internal marketing category teams, external partners, and Sales partners to support Dyson digital marketing campaigns
Develop strategy to reach the right audience through a variety of digital media channels and employ new ways of advertising within the purchase journey.
Build effective working relationships with stakeholders to ensure alignment on strategic digital plans.
Monitor digital performance across all phases of the funnel and KPI’s to ensure we continually achieve and exceed target, while maintaining a positive return on our investment.
Collaborate with media agency to produce meaningful post campaign analysis and improve the value of our digital advertising through relentless testing, targeting and refining plans.
Facilitate good project management, as it relates to the key aspects; communication, understanding, efficiency, timing, cost and post-mortem analysis.
Become a brand and product expert.
Become an extension of the category teams, while providing consultative recommendations for all aspects of media.
Manage digital media budgets and allocate funding across the full funnel to ensure strategic objectives are met.
Become an expert in all digital media channels that Dyson executes paid against (search, social, display + video).
Provide data driven direction and strategy to ensure we achieve our financial targets set for the business.
Identify direct to consumer opportunities and develop initiatives that will amplify sales to dyson.com.
Analyze data on a regular cadence to empower the business with valuable information to inform decisive action against campaign executions.

Benefits

401K with up to a 4% match
Company paid Life Insurance and AD&D
Flexible Savings Account (FSA) and Health Savings Account (HSA)
Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
Pre-tax Commuter Benefits (applicable areas only)
Generous Child Care Leave Program
Wellness Program
Employee Assistance Program
Dyson Product Discounts
Multi-Level Healthcare Coverage Options
Vision & Dental Coverage
Company paid Short-Term and Long-Term Disability