Associate Manager, Projects & Approvals - LBE

Hasbro•Burbank, CA

6d•Hybrid

About The Position

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. We’re looking for a proactive, creatively minded operations lead to manage the approval process and asset systems for our licensed promotions and location-based entertainment (LBE) programs. This role connects the dots between creative development, brand management, and operational delivery — ensuring that every partner activation, installation, and experience meets our visual standards, storytelling intent, and guest expectations. You’ll be the core driver of creative flow — managing submissions, tracking assets, and guiding partners through the approval pipeline from concept to launch. This position is a hybrid role and will be onsite Tuesday –Thursday at Hasbro’s office in Burbank, CA

Requirements

Bachelor’s Degree
5 years marketing and creative experience
Ability to influence peers and manage both up and down to drive goals
Ability to speak Spanish fluently, Portuguese is a plus
Ability to multi-task and manage 15-20 projects simultaneously
Team player able to execute tactically, as well as having strong communication skills to inspire others
Strong verbal and written communication skills
Knowledge of Office applications and presentation software

Nice To Haves

Knowledge of product development cycle from concept to production a plus
Experience executing marketing partnerships is a plus
Experience at a studio, IP holder, or similar agency is a plus
Experience working with My Media Box or other approval systems is a plus
Travel 3– 5% annually

Responsibilities

Manage the global creative approval workflow for all licensed promotions, partnerships, events, and LBE activations.
Serve as the central point of contact for partners and internal teams throughout the creative review process.
Coordinate feedback loops with brand, design, and marketing teams to ensure consistent visual identity and tone across assets.
Maintain the My Media Box licensing approval system for submission status, feedback, and final approvals.
Oversees retail product development for bespoke product from concept to final production including review of gray models, molds, packaging, etc.
Drive efficiency in how creative materials move through the pipeline — identifying bottlenecks, improving turnaround times, and enforcing version control.
Ensure accurate tagging, cataloging, and accessibility of promotional and LBE assets for internal and external users.
Provide training and guidance to partners and teams on how to navigate the approval and asset systems effectively.
Review licensee product submissions including attraction designs, marketing collateral, press releases, TV commercials, and websites to provide feedback and recommendations
Collaborate with creative director and project manager to provide succinct creative direction
Partner with project management and production leads to align creative timelines with venue openings or promotional partner launches
Act as the creative operations bridge between marketing, design, and external licensees — ensuring clarity, consistency, and speed
Support the distribution of toolkits, guidelines, and asset libraries that help partners self-serve and stay on brand