Associate Manager, Media

Wasserman•Columbia, MA

4d•$43 - $55

About The Position

Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Wasserman Next Gen connects brands with the next generation of consumers. From high school to college and into young adult life, the team takes an audience-first approach, using unrivaled access to understand the passions and interests of these consumers, generate ideas that resonate, and deliver hyperlocal, culturally relevant engagement at scale. Wasserman Next Gen’s integrated approach allows clients to understand and engage with Gen Z and Millennial consumers through custom research, peer-to-peer, social and digital, experiential, media, and community integration strategies. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com . Job Overview: We are looking for a n Associate Manager, Media, to join our rapidly growing team of college and youth marketing enthusiasts. As a n Associate Manager, Media , you will be responsible for developing and nurturing collaborative relationships with campus media opportunities to facilitate meaningful visibility for brands with the Next Generation . This is a fixed-term role currently approved through December 31, 2026, with a strong likelihood of extension beyond that date based on business needs and performance.

Requirements

Bachelor’s degree with 1-2 years’ experience in media planning and buying
Strong entrepreneurial spirit with eagerness to learn and grow in a fast-paced environment
Values and respects the importance of organization and time management for effective multitasking
Customer-service focus with outstanding interpersonal, written, and oral communications skills
Creative thinker that is willing to travel ‘outside of the box’ for the right solution(s)
Self-motivated with proven ability to think quickly and problem solve
Proficient in Microsoft Outlook, Excel, Word, and PowerPoint

Responsibilities

Develop business relationships with school contacts to identify and inventory media opportunities (print, digital, social, etc.)
Collaborate with the W asserman Next Gen Client Services team to understand the advertising needs of each client and provide client -specific media plan
Serve as a liaison between campus contacts and W asserman Next Gen clients to develop and execute on-campus media placements ensur ing all campaigns are achieving client goals
Manage and coordinate on-campus media campaigns by overseeing placement coordination , including but not limited to contracts, reporting/tracking, billing, etc.
Track all campus learnings and activities in database by creating, updating, and maintaining accurate documentation of media properties
Support daily workflow of client projects and proposals to ensure timely , economic execution
Assist in producing client-facing reports by gathering qualitative and quantitative program data
Research higher education institutions, including campus trends, policies, procedures, event opportunities, campus contacts, etc.
Participate in agency brainstorms to help develop new, creative ways to engage Next Gen consumers
Contribute to agency culture by actively participating in building positive internal relationships and maintaining enthusiasm toward day-to-day tasks and agency passion points
Perform other duties, as assigned