Associate Manager, Location Based Entertainment

Hasbro•Burbank, CA

19h•Hybrid

About The Position

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. The Associate Manager of Client Services, Global Experiences, will be responsible for supporting the Global Experiences team, partners, and clients to drive sales and awareness of global experiences, working closely with the Sr. Manager, ensuring alignment across all major Hasbro brands. This is a hybrid position will be onsite Tuesday – Thursday at Hasbro’s location in Burbank, CA

Requirements

Bachelor’s Degree
3+ years relevant experience either in Entertainment, Location Based Entertainment, Promotions and/or marketing
Proven critical thinking, research and problem-solving skills
Ability to multi-task and manage many projects simultaneously at a high level
Excellent written and verbal communication skills
Excellent knowledge of Microsoft Office suite and how to leverage for optimal communications and efficiency (SharePoint, Teams, Word, Excel, Outlook, PowerPoint)
Exceptional organizational skills and attention to detail
Leadership skills that demonstrate ability to manage external partners and vendors
Passion for marketing is a must and social media savvy is a plus

Responsibilities

Support strategy projects that includes: KPI Tracking, data collation and management, collation of guest satisfaction & consumer behavioral insights, trend reporting and analytics.
Assisting in the development of resources to support consistent and streamlined insights and highlights across our Global Experiences projects to support the larger team’s business development and project management efforts.
Updating and Maintaining Resources portal in SharePoint to ensure the most up-to-date content and resources are available and easily accessible for the team.
Assisting the Global Experiences team in developing consumer strategies for projects inclusive of competitive landscape, consumer research, consumer evolution and brand strategies.
Ensure licensed partners adhere to LBE Marketing Guidelines and managing day-to-day approvals process of marketing materials with key licensees.
Liaise with internal teams (PR, social, global brand, regional marketing teams, etc.) to leverage Hasbro owned assets and platforms to ensure the proper marketing and promotional support is in place for LBE activities.
Draft and sharing pertinent updates and highlights with the greater Hasbro organization, including compiling LBE quarterly updates for internal communications (LCP, executive summaries, etc.).
Assist with development of case studies and suppository of best-in-class assets to live on SharePoint.
Create compelling and illustrative presentation materials to communicate key learnings and findings for the regional and global LBE and Partnerships leadership team.
Work with licensees, branding and marketing agencies on the development and creation of key LBE Project names, logos, and style guides.
Processing trademark applications, domain purchase and transfer agreements for global LBE projects.
Create and maintain a Trademark Tracker & process document in Sharepoint, taking point on the enforcement of LBE trademarks with Hasbro TM and Copyright Enforcement team.
Assist in the development and implementation of cross-promotional campaigns.