Associate Manager, Global Retention Marketing

Paramount • New York, NY

3d

About The Position

We’ve got the brands, we’ve got the stars, we’ve got the
power
to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.
The Global Retention team drives subscriber engagement and reduces churn across all international markets. We develop data-driven, customer-centric strategies that deepen viewer relationship with our content and maximize lifetime value. Partnering closely with the data, content, design, and CRM teams, we design and execute multi-channel campaigns across email, push, in-app, and partner platforms and optimize the full subscriber journey through segmentation, testing, and performance analysis from onboarding and engagement to save and winback programs.

Requirements

• Bachelor’s degree required.
• Minimum of 2 years experience in lifecycle marketing, preferably within the entertainment, media, or streaming industry.
• Demonstrated experience executing marketing campaigns across multiple channels (email, push, in-app, etc.).
• Clear and effective communicator who can collaborate across multiple teams and stakeholders.
• Highly organized with the ability to prioritize and manage multiple projects and deadlines simultaneously.
• Strong analytical mindset with ability to think critically about performance data and audience behavior.
• Team-oriented, adaptable and comfortable working in a dynamic environment.

Nice To Haves

• Experience with Airtable, Jira and Asana is a plus.

Responsibilities

• Assist in developing and executing subscriber engagement campaign strategies across P+ programming slate.
• Analyze, monitor and report on campaign performance and audience trends across programming and marketing channels, using insights to inform future strategies
• Collaborate with both internal and external partners (e.g. programming, product, copy, creative, analytics, CRM) to support cohesive marketing efforts and develop compelling marketing assets for mobile, web, and email channels.
• Support campaign operations by inputting data, managing requests, and maintaining tickets in the team’s work management platforms.
• Proactively brainstorm and propose new ideas to deepen engagement with assigned programming.

Benefits

• Attractive compensation and comprehensive benefits packages.
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level