Associate Manager, Digital Marketing

Fast Retailing•New York, NY

23d•$72,000 - $78,000

About The Position

We are looking for a hands-on Digital Marketing Associate Manager to join the Performance Marketing team. This person will contribute to the management and performance optimization of several digital channels including Affiliate, Display and Paid Social. This person will play a critical role in campaign performance and reporting with the close guidance of the Digital Marketing Manager. The ideal candidate has excellent analytical skills and a passion for retail, e-commerce, and the digital marketing industry. Experience working with at least some of the above listed channels is preferred.

Requirements

Bachelor's Degree
2-3 years of hands-on digital marketing experience managing large-scale, performance driven campaigns (direct experience with Display, and/or Affiliate preferred)
Proven ability to communicate with all levels of management and external/internal partners
Extremely detail-oriented, with clear and proven organizational skills
Strong quantitative skills, including analytical abilities and math proficiency
Strong Organizational skills, content asset management
Strong communication and collaboration skills
Flexible and adaptable to changing needs of team/department
Experience with Omniture, Google Analytics, or similar reporting tools
Expert with Excel and Powerpoint required as well as platform knowledge (Meta, TikTok, YouTube etc.)

Responsibilities

Partner with Performance Manager on the coordination and management of campaigns across multiple channels and ensure program specific ROI goals are being met
Work closely with third party vendors and agencies with ongoing marketing communication and weekly calls, providing clear direction to ensure proper campaign and channel support
Become day-to-day contact for vendors or internal parties specific to campaign responsibilities
Maintain alignment to company initiatives with robust promotional and product calendar ensuring all partners are aware and providing support for key initiatives
Develop and maintain reporting on all levels of data to fully understand the business and performance optimization opportunities
Ability to translate analytic insights into actionable recommendations that improves overall performance
Develop brand-focused tactics and execute on ROI positive initiatives, tracking performance against KPI metrics
Work closely with Creative agency to brief requests and manage all coordination through asset completion
Review and provide feedback and approval on ad copy across various channels
Collaborate with cross-functional teams on various initiatives
Promote positive working relationships within the team, overall marketing/e-commerce departments, the company and the vendor community
Work closely with Manager to ensure projects and tasks are completed successfully
Ability to communicate owned areas of campaigns, both orally and in writing
Stay up to date with industry trends
Other duties assigned by manager
Frequent in-person collaboration