Associate Manager, Digital Marketing

Fast Retailing•New York, NY

23d•$103,000 - $119,000

About The Position

We are looking for a hands-on Digital Marketing Associate Manager to join the Digital Media team. The Digital Media team owns and manages all of the paid media in the USA market. This person will contribute to the management and performance optimization of Paid Social, Affiliate and Display channels. The ideal candidate has deep understanding in full funnel marketing, ability to build new acquisition strategy, and a passion for retail, e-commerce, and the digital marketing industry.

Requirements

Bachelor's Degree
5+ years of digital marketing experience managing large-scale, performance driven campaigns
Direct experience with Paid Social, Display and Affiliates & platform knowledge (Meta, TikTok, etc.)
Proven ability to communicate with all levels of management and external/internal partners
Extremely detail-oriented, with clear and proven organizational skills
Strong quantitative skills, including analytical abilities and math proficiency
Strong project management skills and leadership
Expert with Analytics Tools/BI Reports like Google Analytics, Looker Studio, or similar reporting tools
Expert with Excel, Powerpoint and/or Google Workspace Apps (Sheets, Slide, Docs)
Experience with Data Analytics Implementations: Google Tag Manager, Pixel management

Responsibilities

Own Paid Social (Meta, TikTok), Affiliate, and Display (branding & retargeting) channels in the US market
Plan & execute campaigns monthly and seasonally, collaborating cross-functionally with marketing, creative, merchandising, and agencies
Maintain alignment to company initiatives, such as global branding strategy and US local market promotions & events
Forecast, analyze campaign performance and find optimization opportunities to meet program specific KPI goals such as Net New Orders and Site Traffic
Direct and manage agencies to achieve goals and ROI targets
Develop brand-focused tactics and execute on ROI positive initiatives, tracking performance against KPI metrics and budget pacing
Work on creative briefing for Paid Social & Display ads to provide with Creative agency, and manage all coordination through asset completion
Review and approve all ad creative asset, confirming with all internal stakeholders such as marketing, merchandising and PR
Audit all campaigns ads regularly to ensure higher quality and performance
Stay up to date with industry trends to bring in new ideas to our media strategy
Frequent in person collaboration