Associate Manager, Digital Marketing

Knitwell Group • York, NY

36d • $65,000 - $68,000 • Hybrid

About The Position

The Associate Manager, Digital Marketing will be responsible for supporting the tactical execution and optimization of all customer retention channels across Email, SMS and Direct Mail in partnership with internal and external teams. This role will maintain and expand upon our existing marketing strategy with a focus on increased segmentation, personalization, relevancy and acquisition. They will be a key contributor to driving customer retention channel performance. This is a highly visible, fast-paced, hands-on role, as these channels touch the most senior members in the organization. Strong attention to detail and the ability to recognize and prioritize key, time sensitive projects, will be crucial for success. This position is highly collaborative and requires working with multiple cross-functional partners including members of the Creative, Brand Marketing, Planning, Merchandising, and Customer Relationship Management teams.

Requirements

• 3-5 years of Digital Marketing experience.
• Prior experience working with an email service provider and SMS platform with management of campaign execution and analysis is required.
• Understanding of email fundamentals: CAN-SPAM requirements, segmentation, performance metrics, etc.
• Data driven with knowledge across CRM, modeling and segmentation approaches and resources.
• BA/BS in Marketing, Business, or related major

Nice To Haves

• MBA a plus

Responsibilities

• Independently drives projects and initiatives forward to meet and exceed company goals.
• Manages and executes: process workflow, creative brief process, asset delivery, approval, QA, etc. of digital marketing programs with key focus on Email, SMS, and Direct Mail.
• Develops calendars & creative schedules, manages team and agency partners to deadlines, works with merchants and site team to optimize landing pages, tests campaigns, reports on campaign performance.
• Posseses a keen understanding of martech tools, audience segmentation and other executional best practices.
• Manages agency partnerships and oversees campaigns from start to end, including ideation, briefing team members, implementation, deployment, A/B testing, optimization, monitoring, reporting and analysis.
• Contributes to a test and learn team environment and focus on new creative strategies to engage the client both online and offline through digital marketing channels.
• Collaborates with cross functional teams including CRM, Brand Marketing, E-commerce Analytics, Digital Merchandising, Organic Social, Loyalty/Credit Marketing & Creative & Project Management.
• Continuously monitors channel performance and ensures that campaigns meet or exceed KPI’s.
• Participates in the cross-flow of results and best practices with the broader Marketing and Digital teams in a timely and actionable format.

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
• Medical, dental, vision insurance & 401(K)
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level