Associate Manager, Consumer Products Marketing & Franchise

Activision Blizzard • Santa Monica, CA

1d

About The Position

We are seeking a dynamic and detail-oriented Associate to manage consumer products franchise coordination, partner marketing and go-to-market activities for our consumer products programs. This role is pivotal in managing marketing approvals and pipelines, ensuring brand integrity across merchandise launches, direct-to-consumer platforms and other activations, and developing go-to-market strategies. The ideal candidate will bring a blend of project management, marketing and creative sensibility, and operational rigor to support our expanding program.

Responsibilities

• Marketing Planning & Execution
• Develop and update partner marketing materials for consumer products team and key partners, including updating Blizzard franchise materials and franchise coordination in conjunction with the CP&L team
• Collaborate with internal stakeholders (franchise, studio, digital marketing, PR, product development) and external partners (licensees, agencies, retailers) to align campaign goals and timelines.
• Develop and execute franchise-specific marketing plans across digital and physical, including social, e-commerce, and other activations.
• Support global go-to-market planning and long-lead commercial strategies in partnership with the category, DTC and collabs teams.
• Call of Duty / Activision Franchise Coordination
• Participate in weekly planning meetings with category, product development, DTC, and franchise marketing, brand and digital teams to integrate consumer products into broader franchise strategies (and vice versa)
• Partner with key stakeholders on the Call of Duty team to secure assets, approvals, and franchise information needed for consumer products initiatives.
• Act as a liaison to assist Consumer Products team members in navigating Call of Duty franchise processes and timelines.
• Ensure alignment between Call of Duty franchise goals and consumer products licensing, marketing and creative strategies.
• Project & Partner Management
• Oversee agency relationships and track and manage VSM budgets for creative agencies and PR agencies, as appropriate
• Track and report KPI’s for campaign performance, partner engagement, and creative throughput.
• Partner Marketing
• Manage day-to-day relationships with Licensees for product marketing, social marketing, public relations, creative marketing, etc.
• Review and approve all marketing plans and provide strategic input
• Collect impressions, impact metrics for our top campaigns every quarter
• Maintain XGS team quarterly launch calendar
• Route all creative campaigns, social, web, creative posts for approval through appropriate marketing teams
• Downloadable Content Strategy
• Maintain and track all DLC requests for all franchises (WoW, DIV, HS, COD)
• Oversee the DLC process from receiving partner and gear store requests through to evaluating program impressions and impact.
• Retail Strategy
• Support Retail Business Development Manager with materials across AB inclusive of presentation decks, talk tracks, assets, DLC, and franchise updates to help guide retail planning and strategy
• Sync with RBDM and category team on a recurring basis
• Build relationships with Battle.net, social, community teams across all franchises
• Set up quarterly in-person meetings to build relationships
• Franchise Coordination
• Call of Duty Franchise POC
• Schedule monthly meetings with the business leads (Matt Cox, Tyler)
• Prepare and maintain quarterly updates to present
• Schedule bi-weekly meetings with Brand/Social teams
• Attend weekly creative approval meetings with Alex, Kellen, etc
• Attend weekly legal approval meetings
• Schedule monthly meetings with Studios as needed for game updates
• Prepare and summarize game updates via emails/decks and send to team
• Maintain COD franchise one sheets, retail decks, Franchise decks
• World of Warcraft Marketing
• Attend weekly cross functional meetings, update with CPG activities
• Prepare and summarize game updates via emails/decks and send to team
• Diablo IV Marketing
• Attend weekly cross functional meetings, update with CPG activities
• Prepare and summarize game updates via emails/decks and send to team
• Emerging Franchises POC
• Schedule quarterly meetings with the business leads (Jason Finn)
• Prepare and maintain quarterly updates to present
• Schedule regular meetings with BU as needed for game updates, ongoing coordination
• Prepare and summarize game updates via emails/decks and send to team
• Maintain Crash, Spyro franchise one sheets, retail decks, Franchise decks
• Ecomm Support
• Manage day-to-day relationships with Legends for marketing efforts across gear stores
• Review and approve all marketing plans and provide strategic input
• Attend weekly syncs (marketing + operations) to ensure alignment on marketing needs and inform AB BUs on upcoming gear store campaigns
• Collect impressions, impact metrics for our top campaigns YoY
• Route all creative campaigns, social, web, creative posts for marketing support across AB

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees