Associate Manager, Consumer Insights

Boll and Branch•New York, NY

54d•Hybrid

About The Position

Boll & Branch is seeking an Associate Manager of Consumer Insights to join its Consumer Strategy & Insights team. In this role, you will serve as a strategic thought partner across the organization by uncovering insights that deepen our understanding of the customer and inform smarter decision-making. You'll analyze the full customer journey and translate complex data into clear, actionable recommendations for Marketing, Product, Digital, and Leadership. The ideal candidate brings experience working with DTC or performance marketing data and a strong understanding of consumer and funnel KPIs. The candidate should be highly analytical and enjoy building data-driven solutions to improve the online customer experience. You love telling a story with data and creating actionable insights to drive growth. You are exceptional at prioritizing work, setting expectations and communicating key takeaways to stakeholders. You are a nimble learner who can take on new tasks without hesitation. You are focused on impact and demonstrate curiosity, data fluency, and a collaborative work ethic. This role will report to the Director of Consumer Strategy & Insights.

Requirements

4+ years of working experience, preferably in an analytics or strategy focused role
Experience with data visualization tools such as Tableau or Looker
Analytical: You love to find the needle in the (data) haystack, are metrics-driven, and possess the ability to turn empirical data into insightful decisions. You demonstrate an interest in analytics and have gained experience working with data in a work, personal, or academic setting.
Intellectual curiosity: You love breaking down and tackling complex problems, continuously learning and broadening your skillset.
Proactive: You are self-motivated, scrappy, and enjoy solving open-ended problems.
Collaborative: You enjoy working in a team environment and seek out solutions that cater to cross-functional objectives.
Bachelor's degree preferred or equivalent work experience

Responsibilities

Create and publish performance reports that track core KPIs (such as AOV, CVR, CAC, ROAS). Maintain existing dashboards/reporting, identify and implement areas for improvement
Identify where the gaps in data are and work in conjunction with the Data team to push through key blockers and improve analytics infrastructure
Be an expert and key point of support for cross-functional partners on relevant platforms (looker, shopify, mixpanel etc.)
Build and maintain strong independent relationships with key internal stakeholders (i.e. E-Comm, Performance Marketing, CX/Loyalty and Product team leads) to ensure effective communication and collaboration. Regularly update stakeholders on project progress, insights, and strategic recommendations
Establish yourself as the thought leader for key cross-functional teams and be able to manage up when necessary
Lead qualitative and quantitative consumer research for the entire organization, evolving our understanding of our target market through focus groups/surveys; represent the customer and their needs to all teams across the business
Source external third party data to keep a pulse on industry and competitive trends, developing a distinct perspective on how these trends affect our business and strategy

Benefits

Medical, Dental, Vision, and Life/AD&D insurance
Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount

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