Associate Manager, Campaign Operations

Association of National Advertisers•New York, NY

14h•$55,000 - $65,000•Hybrid

About The Position

The ANA is expanding its marketing team and currently hiring across a number of roles focused on marketing and campaign strategy, development and execution. The Associate Manager, Campaign Operations reports to the Senior Director, Campaign Development and serves as the operational backbone of this team, ensuring flawless campaign execution through expert project management, marketing technology management, and performance analytics. This role coordinates campaign activities across channels, manages marketing platforms, tracks performance, and optimizes processes to drive efficiency and results. This is a detail-oriented, tech-savvy role for someone who thrives on organization, data, and making complex campaigns run smoothly.

Requirements

Bachelor’s degree and 3-5 years in marketing operations, campaign coordination, or similar role
Hands-on experience with marketing automation platforms (Feathr, HubSpot, Marketo, Pardot, or similar)
Experience with digital advertising
Proficiency with analytics tools (Google Analytics, Tableau, Looker, or similar)
Project management experience coordinating complex, multi-channel campaigns
Extreme Organization: Manages multiple campaigns and deadlines without dropping balls
Technical Aptitude: Quickly learns new platforms and troubleshoots issues
Analytical Thinking: Translates data into insights and recommendations
Process Orientation: Creates systems that improve efficiency and consistency
Detail Obsessed: Catches errors and ensures quality in every execution
Proactive Communication: Keeps team informed and surfaces issues early
Expert-level proficiency with marketing automation and CRM platforms
Advanced knowledge of email marketing best practices and deliverability
Experience with paid social and search advertising platforms
Strong data analysis skills and dashboard creation (Excel, BI tools)
Understanding of web analytics, tracking, and attribution
Familiarity with project management tools

Responsibilities

Coordinate campaign activities across paid, owned, and earned channels
Manage campaign calendars, timelines, and deliverable tracking
Ensure seamless coordination between creative, stakeholders, and external partners
Lead campaign status meetings and maintain project documentation
Identify and resolve bottlenecks in campaign delivery
Manage campaign workflows from brief through execution and reporting
Day-to-day management of marketing tech stack (CRM, ad platforms, analytics tools)
Digital and social paid campaign activation support
Manage audience segmentation and campaign targeting
Ensure data quality and integration across platforms
Collaborate with website team and IT on platform optimization and troubleshooting
Stay current on platform updates and new features
Build dashboards and reports tracking campaign KPIs and marketing metrics
Analyze campaign performance and provide actionable insights
Track progress of quantitative commitments (traffic, engagement, email performance)
Conduct post-campaign analysis and document learnings
Support in-house measurement capabilities
Develop performance update reports
Develop and document campaign workflows and standard operating procedures
Create templates and toolkits for repeatable campaign executions
Identify opportunities to improve efficiency through automation and AI tools
Maintain campaign asset library and file organization systems
Support team adoption of new tools and processes