Associate Manager, Brand Strategy

2K • Novato, CA

82d • $78,900 - $116,760

About The Position

We’re looking for a culturally curious, detail-oriented, and collaborative Associate Manager of Brand Marketing to help support and activate the NBA 2K brand across campaigns and cultural touchpoints. You’ll work closely with cross-functional teams to ensure brand consistency, cohesion, and impact across NBA 2K campaign beats. This role is ideal for someone with 3+ years of experience in a marketing, advertising or related role. We are looking for someone who’s organized, eager to learn, and passionate about how brands show up in culture. You’ll need to be a strong communicator, a fast learner, and someone who thrives in a team environment where you can support and contribute to bigger-picture strategies while owning key pieces of execution. If you want to live at the intersection of sports, style, music, gaming, and storytelling, you’ll feel right at home here.

Requirements

• 2-4 years of experience in brand marketing, cultural marketing, or a related field.
• Strong attention to detail and organizational skills.
• Familiarity with brand strategy, creative development, or cultural marketing.
• Comfortable working in cross-functional environments and contributing to multiple projects at once.
• Clear communicator with strong written and verbal skills.
• Eager to learn and grow within a fast-paced, collaborative team.
• Passion for culture, especially where sports, gaming, music, and storytelling intersect.
• Proficient in PowerPoint (or Keynote) and Excel.
• Bachelor’s degree in marketing, communications, or a related field.

Responsibilities

• Support the execution of brand activations across culture-focused teams (Energy, Community, Partnerships, Music).
• Ensure brand consistency in culturally driven initiatives and partnerships.
• Monitor the brand’s presence across cultural beats and provide brand-informed feedback and observations.
• Help identify opportunities to strengthen brand expression in the culture space.
• Assist in the development of campaign toolkits and participate in creative reviews for brand-led beats and moments.
• Help ensure cross-functional teams have the assets and context needed to bring campaigns to life.
• Collaborate with the Manager to develop and support athlete brand cohesion plans.
• Help maintain alignment between athlete storytelling and core brand strategy.
• Assist in maintaining brand guidelines, templates, and tools.
• Help ensure teams across the organization are using brand assets properly and consistently.

Benefits

• Medical, dental, vision, and basic life insurance coverage.
• 14 paid holidays per calendar year.
• Paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program.
• Up to 10 paid sick days per calendar year.
• Paid parental and compassionate leave.
• Wellbeing programs for mental health and other wellness support.
• Family planning support through Maven.
• Commuter benefits.
• Reimbursements for fitness-related expenses.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees