Associate Manager, Brand Strategy and GTM

WARNERMEDIA • New York, NY

80d • $66,500 - $123,500

About The Position

The Associate Manager: Brand Strategy and Go To Market plays a key role in developing and executing go-to-market strategies across all HBO Max Brand campaigns. This role contributes across the full campaign development lifecycle – creating strategic briefs, coordinating cross-functional teams and ensuring flawless execution across creative, product, CRM, media, and other stakeholders. The Associate Manager also plays a critical role in aligning global markets, sharing plans to ensure consistency, cohesion, and maximum impact worldwide. By blending strategic thinking with operational excellence, this role helps deliver integrated marketing campaigns that elevate the brand and drive key brand health metrics. The ideal candidate is an entertainment enthusiast with a deep passion for culture and what’s next. They stay plugged into cultural conversations, drawing inspiration from music, film, fashion, sports, and social media and channel this awareness into creating relevant, insight-based, fresh, and impactful campaigns. Finally, they have 2-3 years of marketing experience at a leading global DTC streaming brand or agency.

Requirements

• Bachelor's degree and/or relevant experience.
• 3-5 years of experience in brand marketing at an entertainment company or creative agency.
• Must understand nuances of DTC streaming marketing including creative approaches (clip-based versus conceptual), process, different messaging touchpoints / owned channels (i.e. in-app, O&O linear, organic social, etc.).
• Have a strong understanding of cultural trends, pop culture, and the entertainment landscape, with the ability to identify insights into marketing strategies.
• Demonstrated experience supporting cross functional teams, including creative, media, product and CRM, media relations, and legal in campaign development and execution.
• Experience drafting briefs, coordinating timelines and tracking deliverables across multiple stakeholders.
• Exceptional written and verbal communication skills, with the ability to pitch and synthesize information for different audiences.
• Highly organized with strong product management skills and attention to detail.
• Excellent at critical thinking and problem-solving.
• A natural at building productive cross-functional relationships.
• Ability to work collaboratively across the organization with employees at all levels.
• Able to manage multiple projects at a fast pace and high volume.
• Adaptable under pressure with tight and changing deadlines.
• Savvy in building decks.
• Outstanding presentation skills and communication skills.
• A strong passion for pop culture and entertainment with their ear to the ground on new trends.
• Proficient in Keynote, Microsoft Office, Google Suite, and project management tools (i.e. Monday, Airtable).

Responsibilities

• Support all phases of the development and execution of HBO Max brand campaigns in conjunction with Senior Leadership.
• Pitch and develop insight-driven, culturally relevant campaign ideas designed to spark conversation and generate earned media.
• Draft campaign briefs that translate business goals and creative vision into clear direction for cross-functional partners and external agencies.
• Share campaign plans, best practices, and toolkits with international teams to ensure global alignment and localized impact.
• Track campaign timelines, budgets, and KPIs reporting on performance and identifying optimization opportunities.
• Act as a connector across teams, ensuring collaboration, transparency, and seamless execution throughout the campaign.
• Assist in cross-functional share outs of brand campaign efforts with social, creative, media planning, growth marketing, international marketing, merchandising, retention, original marketing, corporate communications, operations, and international teams.
• Work to build rapport, credibility, and influence across multiple stakeholders in a highly matrixed organization.
• Maintain an informed perspective on as much HBO, Max and Theatrical content as possible.

Benefits

• Health insurance coverage
• Employee wellness program
• Life and disability insurance
• Retirement savings plan
• Paid holidays and sick time
• Vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees