Associate, Investment, OOH

Quad Med Medical ClinicChicago, IL
7d$52,000 - $55,000

About The Position

General Purpose of Job: The primary role of the Associate, Investment, OOH is to bring an approved OOH strategy to life. The successful Associate will possess the ability to understand a campaign’s objectives and produce an OOH media plan that delivers upon those objectives. The Associate will be responsible for an OOH campaign’s entire lifecycle: from planning to activation to reconciliation, ensuring flawless execution along the way. The ideal candidate for this position has a passion for and experience with OOH media, the ability to balance multiple projects and deadlines, a knack for negotiation and problem solving, and an eye for detail, organization, and creativity.

Requirements

  • Bachelor’s degree (communications, marketing, advertising, or business)
  • Ability to speak, read and write the English language
  • 1-2 years of relevant work experience in media planning, buying, or selling – agency or media partner side – ideally in OOH media
  • Understanding of the OOH industry, OOH planning and activation process, and larger media landscape within the agency
  • Experience with common OOH planning platforms and tools like DoMedia, AdQuick, Geopath, or comparable platforms
  • Comfortable with media math and negotiation
  • Proficient with Microsoft Office applications including Excel and PowerPoint
  • Detail oriented, with exceptional organizational and multi-tasking skills
  • Strong verbal and written communication skills to effectively interact with media partners, internal teams, and clients
  • Comfortable presenting planned OOH media campaigns both internally and externally
  • Ability to work well within a fast-paced, team-oriented, and collaborative environment
  • Ability to adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum

Nice To Haves

  • Experience with OOH aggregators a plus

Responsibilities

  • Understand the approved OOH strategy on assigned accounts including budget, KPIs, priority markets, audience segments, and more
  • Collaborate with manager on strategy to develop OOH media recommendations that effectively deliver on the approved strategy of assigned OOH campaigns
  • Manage the OOH planning process including media partner research, requesting partner proposals, reviewing inventory, negotiating rates and holds, building client-facing presentations, presenting final recommendations both internally and externally, and more
  • Steward the OOH activation process on client-approved OOH campaigns
  • Oversee the internal media authorization process, build and submit partner contracts, traffic creative (as appropriate), manage the spec and printing process, deliver posting instructions, manage proof-of-performance, and more
  • Manage post-campaign requirements, including campaign recapping, makegood negotiation, billing, data reporting needs and more
  • Collaborate with manager on campaign performance when needed
  • Regularly attend OOH media partner meetings and elevate new opportunities and ideas when relevant
  • Maintain understanding of the larger OOH industry, stay in touch with industry news, and be an advocate for OOH channel innovation
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