Associate, Growth Marketing, Adoption (Email)

DailyPay•Minneapolis, MN

About The Position

The Growth Marketing Associate is a marketing specialist for DailyPay’s suite of consumer products. Reporting to the Director of B2C marketing, the role is responsible for managing and executing end-to-end communications campaigns across mainly email but also push, sms and in-app. This is a hands-on and operational role to focus on the high-volume production and deployment of campaign needs, this role is primarily centered on the technical build and execution without our marketing platform. The role will help drive engagement & adoption of our consumer products through a mix of process and growth campaigns matrixed across R&D, Product, Marketing, Partner Success, Data, and Operations. The ideal candidate has a user engagement & retention or data-driven growth/marketing background with very strong analytical skills and a keen eye for detail. The role requires high proficiency with end-to-end email marketing execution inclusive of copy, email design, user segmentation builds, email automation, QA and reporting.

Requirements

1+ years experience in growth and email marketing, preferably from a B2C marketplace, tech and/or finance company
Demonstrable, hands-on-keyboard experience building campaigns from the ground up in a major ESP/CRM platform (e.g., Iterable, Braze, Salesforce Marketing Cloud, etc.)
Experience in e-commerce or financial services consumer products
A process-driven mindset with an obsession for detail; you live for the details and triple-check your work to ensure 100% accuracy
Outstanding communication and interpersonal skills with the ability to seamlessly coordinate the efforts of a diverse range of business stakeholders
Proven ability to manage and prioritize a high volume of tactical requests in a fast-paced environment, translating campaign briefs into finished products
An obsession with detail and meticulous ability to test for accuracy, rendering across devices, and correct link tracking before every launch

Nice To Haves

HTML/CSS experience a major plus

Responsibilities

Maintain a high-velocity campaign calendar, responsible for building and deploying multiple campaigns weekly across various user segments
Manage and implement growth campaigns and A/B tests across all client communications (email, SMS, push notifications) using Iterable
Take over ownership of ongoing campaigns we currently have in market
Own all core aspects of email campaign production (design, HTML/CSS adjustments, building complex user segments, setting up journey logic, and being a master QA-er)
Contribute to hitting revenue and KPI targets
Prepare data reports and analysis of all campaign results used by departments across the company
Work with Operations, Customer Success, Marketing, and Product to support the business with everything they need to generate value from growth campaigns
Serve as the go-to technical expert for our campaign execution platform (Iterable), understanding its nuances to ensure flawless deployment