C3 Presents - Associate Festival Marketing Manager

LIVE NATION ENTERTAINMENT INC•Austin, TX

53d

About The Position

Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com. C3 Presents creates music festival experiences for millions of fans across the globe, setting the new standard each year for events that are as memorable as they are spectacular, including Austin City Limits Music Festival in Texas, Lollapalooza in Chicago (and seven other countries), and Bonnaroo in Manchester, Tennessee. Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! The Associate Festival Marketing Manager collaborates with internal teams to promote festivals and events and drive ticket sales. This role contributes to the development and execution of marketing strategies, analyzes data, manages projects, tracks budgets, and develops the content calendar. Key responsibilities include managing the budget to ensure accuracy and timeliness of all expenses and invoices; overseeing contests and prize fulfillment, providing digital support for major key milestones and announcements (with a focus on e-mail, website, SMS, and social media), collaborating with the in-house creative team on content production, and supporting on site at festivals including press lounge production and social media management.

Requirements

Bachelor's degree in Business, Marketing, Communication, or a related field preferred
2+ years of experience working in digital, marketing, social media, event production, festivals, technology and/or design
Solid understanding of core marketing concepts, digital media tactics, and marketing analytics
Creative experience in producing and editing marketing content and materials
Strong communication skills with the ability to work effectively across diverse internal and external teams
Proficiency with marketing tools and platforms including Adobe Creative Suite, Sprout Social (preferred), Webflow, Mailchimp, Meta Ads Manager, and major social media channels (Facebook, Instagram, X, YouTube, Spotify, Snapchat, TikTok)
Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
Strong proficiency in Microsoft Excel and Outlook, and familiarity with budgeting platforms
Excellent organizational skills, attention to detail, initiative and quick learning ability
Demonstrated integrity, professionalism, and sound judgment in all business interactions
Basic knowledge of event production and logistics
Enthusiastic, proactive, and committed to excellence with a positive and collaborative approach.
Ability to travel and work extended or irregular hours, including weekends and evenings, as required by event schedules.

Nice To Haves

Basic knowledge of video editing for social media content a plus
Perform graphic design tasks via Photoshop or InDesign a plus (for website and email marketing)

Responsibilities

Manage festival budgets in tools such as Airtable and internal budget management software. Submit and track invoices, to ensure budgets and expenses are current.
Collaborate with the Creative team to develop copy and visual assets that align with the marketing goals and reflect the individual character of each festival.
Manage marketing channels (e.g. social medial, website, email, SMS) and support website management and app.
Source and manage relationships with influencers, coordinate with internal and external partners, and project manage campaign timelines and deliverables.
Facilitate the approval process with the Marketing Manager and festival execs, as needed
Manage contest winner communication and prize fulfillment.
Analyze campaign data and prepare reports for leadership
Manage Media Partner wristband fulfillment and shipment for each festival
Collaborate with the Marketing and PR teams to ensure smooth on-site operations, including press lounge set up, social media marketing, giveaway prize fulfillment, and media partner support
Perform graphic design tasks via Photoshop or InDesign a plus (for website and email marketing)
Support on-site at festivals in terms of press lounge production and social media management.
Perform other projects and duties as assigned.

Benefits

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match

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