Associate eCommerce Manager – D2C

Life Fitness•Rosemont, IL

1d•Hybrid

About The Position

Join us as we empower the world to work out, creating healthier lives together. We are seeking a highly motivated Associate eCommerce Manager to join our global team of eComm pros, driving eComm expansion and excellence across the world. This role manages day‑to‑day site operations, merchandising strategy, content execution, and site experience improvements for our U.S. consumer storefront, while also contributing to the international growth of D2C. The ideal candidate combines strong analytical skills, eCommerce merchandising expertise, and a consumer‑first mindset to deliver a best‑in‑class shopping experience. This is a hybrid position based out of our Global HQ in Rosemont, IL - M/F remote and T-Th are in-office collaboration days #LI-Hybrid

Requirements

Bachelor's degree in Marketing, Business, or a related field
3+ years of experience in eCommerce merchandising, digital operations, or UX within a D2C environment.
Strong understanding of eCommerce platforms (Shopify preferred) and online retail best practices
Experience using analytics tools to drive decision‑making.
Excellent organizational and project management skills.
Strong collaboration skills and ability to work effectively across global teams and time zones.
Entrepreneurial mindset — comfortable with ambiguity, resourceful, and proactive.

Nice To Haves

Knowledge of European eCommerce practices and localization requirements.
Familiarity with fitness, wellness or related industries
Familiarity with SEO and AEO best practices for product and category content.

Responsibilities

Execute and optimize the D2C merchandising strategy to drive conversion and deliver an exceptional online shopping experience.
Maintain accurate, up‑to‑date product data (pricing, availability, attributes, categorization).
Improve findability and product discovery through optimized navigation, taxonomy, and search.
Leverage your design skills and partner with UX/UI and creative teams to enhance page layouts, content presentation, and digital experience.
Utilize data analytics tools to monitor key performance indicators (KPIs) related to D2C product sales, conversion rates, and customer engagement.
Analyze sales trends, customer insights, and competitive activity to inform merchandising decisions.
Identify and execute upsell and cross-sell opportunities to maximize AOV and repeat purchase rates.
Conduct A/B testing to validate hypotheses and support continuous experience improvement.
Leverage SEO & AEO best practices to drive organic traffic and improve search rankings.
Build monthly product forecasts and provide input on inventory planning to ensure consumer demand is met.
Support promotional planning with margin analysis, forecasting, and onsite activation strategy.
Support D2C photo/video shoots to ensure consumer focused assets are captured and optimized.
Partner with Marketing on product launches, campaigns, promotions, and storytelling.
Collaborate with IT and operations teams to support backend integrations related to order management, fulfillment, and inventory visibility.
Contribute to global expansion workstreams, including requirements gathering, user experience considerations, and regional eCommerce standards.