Associate Director, US Value and Access Payer Marketing (on-site Seaport MA)

The businesses of Merck KGaA, Darmstadt, Germany•Boston, MA

11d•Onsite

About The Position

The Associate Director of Value and Access Strategic Marketing will play a critical role with the Market Access launch preparations for fertility, and execution of the inline EMD Serono fertility brands. This role will partner, contribute, & ensure development of EMD Serono’s Access Value Proposition for the launch brands. This includes deep customer insight generation that leads to innovative access channel solutions that elevate EMD Serono’s corporate image and relationships with leading payers, health systems, fertility benefit managers, and other access customers including MSOs, IDNS, fertility pharmacies, etc. Reporting to the VP, Value and Access Strategic Marketing, this Associate Director work closely with the Director, Value and Access Strategic Marketer to support the development & implementation of payer access strategies. Creating tactical plans to support the market access field teams in the execution of access strategy to ensure optimal coverage across the commercial channel. Within the self-pay channel, the associate director will be responsible to provide strategic support and tactical plans to optimize market share and patient journey. The play a critical role of fostering collaboration with Managed Markets Account Management, Operations, Pricing Analytics, Health Outcomes, Finance, Brand Marketing teams, and Medical to achieve the vision of fertility brands.

Requirements

Bachelor’s degree required
Minimum 5+ years bio-pharmaceutical/healthcare industry experience OR Masters Degree and minimum 3+ years' experience OR PhD and minimum 2+ years' experience
Knowledge of US Fertility and payer landscape including: Commercial payers, Medicare, Medicaid, Veteran’s Affair, Department of Defense, Group Purchasing Organization, Integrated Delivery Networks, Fertility Benefit Managers, Self-Pay and future payer models and fertility access influencers including Management Service Organizations and Fertility Pharmacies
Ability to identify & provide solutions to market access management trends including physician payment models, ASP Impact, 340B, self-pay, copays & coinsurance, Prior Authorization
Ability to communicate openly and share information to foster trust while encouraging constructive debate, making informed decisions, and ensuring shared commitment to outcomes.
Proficiency to translate complex information into succinct and impactful marketing messages; ability to present to all levels of the organizations to individuals and groups as well as respond succinctly and clearly to any questions
Outstanding team orientation and ability to influence without authority. Strong interpersonal and relationship-building skills.
Fine-tuned project and time management skills. Excellent organizational skills
Demonstrated willingness to take risks and stand up for what is right while prioritizing the needs and experiences of customers and patients in all decisions, upholding ethical standards and being honest in all interactions
Aptitude to think strategically and bring innovation to the organization. Ability to swiftly adapt to a changing environment to meet unexpected demands effectively
Commitment to setting and reaching ambitious goals and setting high standards while acting in the best interest of the company and taking initiative to drive results
Ability to streamlining processes to focus on what matters and creates impact and acting quickly to adapt to changes
Demonstrated ability to embrace new ideas, challenge the status quo, and seek innovative solutions while valuing diverse perspectives and treating others with respect and dignity
Ability to perform normal and routine office duties
Fluent English language skills required

Nice To Haves

Masters Degree, PharmD, PhD preferred
3 years in payer access developing strategies and value propositions for Fertility products preferred

Responsibilities

In close collaboration with cross-functional teams, generate insights on the access environment within managed care and self-pay markets to serve as foundation for launch strategy development
Support in the development of the Value Proposition, Value Story & Messaging as well creating the launch assets for market access field teams
Support in developing access strategies and create tactical programs targeting US access influencers within traditional payers, fertility benefit managers, and MSOs.
In close collaboration with key internal US and Global partners, supporting the development of pricing recommendations and contracting strategies for new US fertility assets.
Collaborate with the Trade, Channel and SP strategy teams to support the development of distribution strategy, dispensing and data strategy for new US fertility assets.
Support in the development of the US Brand Plan for fertility product across key channels (commercial insurance plans, PBMs, FBMs, MSOs and self-pay) including access strategies, tactics, and budget allocation in collaboration with Account Management, Operations, Pricing Analytics, Health Outcomes, Finance, Brand Marketing and Medical teams.
Ensure proposed strategies and tactics are supported through market research, advisory boards, and customer channel feedback
Support NEVD with PIE presentation strategy and planning and support with build out of B2B decks
Track market changes and access influencer trends, and share updates through verbal and written means with the rest of the Value and Access team, including senior leadership
Work with Patient Access Solution teams and customer support teams to develop tactics that provide a seamless process to optimize reimbursement for EMD Serono fertility brands
Work collaboratively with Government Affairs to ensure seamless coordinated market access and coverage plan and identify commercial implications of pending legislation
Prepare and support in the deliver relevant Leadership Launch Updates and Reports
Keeps sight of Key Performance Indicators and contributes to ongoing strategy and tactics to improve performance of EMD Serono fertility brands
Responsible for the implementation and execution of all Company policies as well as compliance with all laws, regulations, and policies
Other duties as assigned