Associate Director, US Vaccines OCAR Payer Marketing (IDNs)

MSD • North Wales, PA

5d • Hybrid

About The Position

Payers, Employers and Integrated Delivery Networks (IDNs) are critical customers for US Vaccines, a priority growth driver for our company. As a member of the US Vaccines Organized Customer Access & Reimbursement (OCAR) team, the Associate Director, U.S. Vaccines Payer Marketing will have a deep understanding of the IDN customer segment and will develop strategies that maximize appropriate patient access and pull through of vaccines in the IDN setting. This role works cross-functionally within and across the broader US Commercial organization. The cross functional work will include, but not limited to, working across Brand Marketing, Digital Engagement Teams, US Vaccines Leadership, the Center for Observational and Real-World Evidence, Integrated Account Management, Vaccine Key Customer Leads, and other key customer facing account managers and directors. The position is based out of Upper Gwynedd, PA, reporting directly to the Director of Organized Customer Access and Reimbursement, U.S. Vaccines. Responsibilities will include, but not limited to: Develop a deep understanding of key organized customers in the Integrated Delivery Network landscape and providing actionable insights on key trends impacting customer decisions and workflow Lead the development and execution of the IDN customer segment strategy and tactics for assigned vaccine brands Serve as organized customer subject matter expert to provide insights to leadership and marketing teams that help inform business planning and strategies in support of vaccine access and pull through in the IDN setting Develop relevant organized customer segment strategies and promotional campaigns across multiple vaccine brands Work closely with Senior Specialists, Marketing Associates to develop and deploy resources that promote appropriate pull-through activities Collaborate with Center for Observational and Real-World Evidence, Medical Affairs and brand colleagues in the development of models and tools in support of communicating economic impact Collaborate with Promotional Review Team and other internal stakeholders to ensure that all activities meet our Company's business objectives and compliance standards Work closely with US Brand Marketing and customer facing Account Executives to support overall objective of achieving vaccine access in the IDN setting for appropriate patient populations and meeting growth targets for respective brands

Requirements

• Required: BA/BS Degree
• Minimum of 4 years combined Pharmaceutical marketing, marketing/sales support, or account management
• Demonstrated ability to develop and execute brand and customer marketing strategies
• Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
• Strong collaboration, project management and organizational skills; ability to act with minimal supervision, prioritize activities and manage multiple tasks within deadlines
• Ability to work in an emerging and evolving environment with demonstrated examples of working in new ways
• Strong leadership and influencing skills
• Strong knowledge of marketing principles and activating customer and brand market research insights
• Ability to translate market trends and customer needs into customer resources or tactics
• Demonstrated success in establishing, developing and maintaining business relationships
• Adaptability
• Agile Principles
• Brand Marketing
• Creativity
• Customer Insights
• Financial Analysis
• Market Access
• Marketing
• Market Research
• Pricing Strategies
• Product Management
• Promotions Management
• Sales Support
• Stakeholder Influence
• Strategic Market Analysis
• Strategic Planning
• Strategic Thinking
• Website Marketing

Nice To Haves

• Preferred: MBA or other advanced degree
• Demonstrated understanding of US vaccine healthcare trends and policy issues and their potential impact upon our company's vaccine business opportunities
• Pharmaceutical Payer Marketing experience
• Experience in customer-facing or marketing experience (e.g. sales management, customer management, account management or marketing).
• Account management experience, particularly with engaging C/D suite customers
• Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
• Excellent leadership and communication skills (written & verbal)
• Experience with the development process for pharmaceutical promotional materials, including the Med-Legal / Promotional Review process

Responsibilities

• Develop a deep understanding of key organized customers in the Integrated Delivery Network landscape and providing actionable insights on key trends impacting customer decisions and workflow
• Lead the development and execution of the IDN customer segment strategy and tactics for assigned vaccine brands
• Serve as organized customer subject matter expert to provide insights to leadership and marketing teams that help inform business planning and strategies in support of vaccine access and pull through in the IDN setting
• Develop relevant organized customer segment strategies and promotional campaigns across multiple vaccine brands
• Work closely with Senior Specialists, Marketing Associates to develop and deploy resources that promote appropriate pull-through activities
• Collaborate with Center for Observational and Real-World Evidence, Medical Affairs and brand colleagues in the development of models and tools in support of communicating economic impact
• Collaborate with Promotional Review Team and other internal stakeholders to ensure that all activities meet our Company's business objectives and compliance standards
• Work closely with US Brand Marketing and customer facing Account Executives to support overall objective of achieving vaccine access in the IDN setting for appropriate patient populations and meeting growth targets for respective brands

Benefits

• The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
• We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.
• More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Director