Associate Director, US Vaccines OCAR Payer Marketing (IDNs)

Merck•Montgomery Township, PA

2d•Hybrid

About The Position

Payers, Employers and Integrated Delivery Networks (IDNs) are critical customers for US Vaccines, a priority growth driver for our company. As a member of the US Vaccines Organized Customer Access & Reimbursement (OCAR) team, the Associate Director, U.S. Vaccines Payer Marketing will have a deep understanding of the IDN customer segment and will develop strategies that maximize appropriate patient access and pull through of vaccines in the IDN setting. This role works cross-functionally within and across the broader US Commercial organization. The cross functional work will include, but not limited to, working across Brand Marketing, Digital Engagement Teams, US Vaccines Leadership, the Center for Observational and Real-World Evidence, Integrated Account Management, Vaccine Key Customer Leads, and other key customer facing account managers and directors. The position is based out of Upper Gwynedd, PA, reporting directly to the Director of Organized Customer Access and Reimbursement, U.S. Vaccines.

Requirements

BA/BS Degree
Minimum of 4 years combined Pharmaceutical marketing, marketing/sales support, or account management
Demonstrated ability to develop and execute brand and customer marketing strategies
Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
Strong collaboration, project management and organizational skills; ability to act with minimal supervision, prioritize activities and manage multiple tasks within deadlines
Ability to work in an emerging and evolving environment with demonstrated examples of working in new ways
Strong leadership and influencing skills
Strong knowledge of marketing principles and activating customer and brand market research insights
Ability to translate market trends and customer needs into customer resources or tactics
Demonstrated success in establishing, developing and maintaining business relationships
Asia Pacific Markets
Customer Experience Optimization
Dairy Science
Direct Marketing
Driving Sales
Market Development
Marketing
Marketing Program Management
Market Research
Omnichannel Strategy
Pricing Strategies
Product Launch Support
Product Management
Strategic Market Analysis
Strategic Planning
Strategic Thinking
Website Marketing

Nice To Haves

MBA or other advanced degree
Demonstrated understanding of US vaccine healthcare trends and policy issues and their potential impact upon our company's vaccine business opportunities
Pharmaceutical Payer Marketing experience
Experience in customer-facing or marketing experience (e.g., sales management, customer management, account management or marketing)
Account management experience, particularly with engaging C/D suite customers
Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
Excellent leadership and communication skills (written & verbal)
Experience with the development process for pharmaceutical promotional materials, including the Med-Legal / Promotional Review process
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Responsibilities

Develop a deep understanding of key organized customers in the Integrated Delivery Network landscape and provide actionable insights on key trends impacting customer decisions and workflow
Serve as organized customer subject matter expert to provide insights to leadership and marketing teams that help inform business planning and strategies in support of vaccine access and pull through in the IDN setting
Lead the development and execution of the IDN customer segment strategy and tactics for assigned vaccine brands
Work closely with Senior Specialists to develop and deploy resources that promote appropriate pull-through activities
Work closely with US Brand Marketing and customer facing Account Executives to support overall objective of achieving vaccine access in the IDN setting for appropriate patient populations and meeting growth targets for respective brands
Collaborate with Center for Observational and Real-World Evidence, Medical Affairs and brand colleagues in the development of models and tools in support of communicating economic impact
Collaborate with Promotional Review Team and other internal stakeholders to ensure that all activities meet our Company's business objectives and compliance standards