Associate Director, US HCP Marketing, gMG, Neurology

Alexion • Boston, MA

2d

About The Position

The Associate Director, US HCP Marketing, gMG, Neurology, is a member of the commercial U.S. gMG Marketing team and Neurology business unit reporting to the Sr. Director of HCP Marketing. This position will play a critical role in collaborating to drive HCP strategy and tactics, as well as launch planning, within an evolving and highly competitive market. You will be responsible for: Leading the creation and implementation of the US gMG HCP marketing strategy, tactics, and budget allocation for a portfolio of products Using data driven approach to develop KPIs and monitor performance of HCP strategy and tactics Leading development and execution of marketing materials, through promotional review committee approval, to support HCP personal promotion Partnering with commercial partners to conduct innovative market research, ad boards and analytics to help identify key drivers of business growth Applying industry best practices to enhance the consistency and effectiveness of HCP initiatives Developing and maintaining strong collaborative relationships with cross functional areas and internal strategic partners (i.e., Field Sales, Training, OneSource, Promotional Review Committee, Medical, Regulatory, Clinical, Legal, Compliance, Market Access etc.) Driving presentation content development for marketing, Neurology leadership, and Commercial Sales meetings Managing agency partners, project timelines and budgets.

Requirements

• Minimum 5+ years of professional pharmaceutical / biotech experience in competitive market landscape(s)
• US commercial experience
• Strong HCP marketing. digital and non-personal engagement experience
• Rare disease/ Specialty /high-value biologics experience
• Strong ability to learn and display scientific and business acumen
• High level of interpersonal and collaboration skills in both 1:1 and team environments
• Verbal, written, and live presentation communication skills
• Ability to work in a rapidly evolving and fast paced environment
• Bachelor’s Degree is required
• Ability to travel 25%+ of time
• The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

Nice To Haves

• Advanced Degree or an MBA
• Rare disease/ Specialty /high-value biologics experience
• Diverse commercial experience (i.e., field sales, operations, TLL)
• Demonstrated project management skills

Responsibilities

• Leading the creation and implementation of the US gMG HCP marketing strategy, tactics, and budget allocation for a portfolio of products
• Using data driven approach to develop KPIs and monitor performance of HCP strategy and tactics
• Leading development and execution of marketing materials, through promotional review committee approval, to support HCP personal promotion
• Partnering with commercial partners to conduct innovative market research, ad boards and analytics to help identify key drivers of business growth
• Applying industry best practices to enhance the consistency and effectiveness of HCP initiatives
• Developing and maintaining strong collaborative relationships with cross functional areas and internal strategic partners (i.e., Field Sales, Training, OneSource, Promotional Review Committee, Medical, Regulatory, Clinical, Legal, Compliance, Market Access etc.)
• Driving presentation content development for marketing, Neurology leadership, and Commercial Sales meetings
• Managing agency partners, project timelines and budgets

Benefits

• qualified retirement programs
• paid time off (i.e., vacation, holiday, and leaves)
• health, dental, and vision coverage in accordance with the terms of the applicable plans

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees