Associate Director U.S. Marketing - HCC Insights, Data & Optimization, Respiratory BU

Merck•North Wales, PA

1d•Hybrid

About The Position

Our Respiratory team is dedicated to delivering breakthrough innovations that improve the lives of respiratory patients worldwide. Our team of forward-thinking individuals achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people across the globe. The U.S. Respiratory business within our company is a growing part of our Company. The Associate Director U.S. Marketing- Insights, Data & Optimization, Respiratory BU will play a strategic role in supporting the continued commercial success of our newly acquired COPD asset. This role plays a critical role in shaping patient marketing strategy through deep understanding of patient behaviors, market dynamics, and campaign performance. This role is responsible for generating insights, building measurement frameworks, and driving continuous optimization across patient-focused marketing initiatives. The Insights, Data & Optimization lead partners closely with the Patient Marketing team, Customer Agile Teams (CATs), Analytics, and Digital Engagement teams to ensure all strategies and tactics are grounded in evidence and designed for measurable impact. This position will be based in Upper Gwynedd, PA and will report into the ED, U.S. Marketing, HCC Strategy Leader, Respiratory BU.

Requirements

Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred.
Minimum 5 years of progressive experience across marketing, sales, market access (or related experiences) in pharmaceutical or biotechnology industry.
Preferred experience in insights, analytics, marketing science, or data-driven strategy.
Strong understanding of patient and consumer behavior, healthcare market dynamics, and patient journey analytics.
Proven experience translating insights and data into actionable marketing recommendations.
Expertise in digital analytics, media measurement, CRM analytics, A/B testing, and full-funnel performance evaluation.
Ability to synthesize complex data into clear narratives for diverse stakeholders.
Strong project management skills and experience working cross-functionally in agile or matrixed environments.
Excellent communication and presentation skills.
Familiarity with compliance, regulatory considerations, and data privacy requirements (e.g., HIPAA) as they relate to patient marketing.

Responsibilities

Translate patient, caregiver, and market insights into clear opportunities that shape patient marketing strategy, messaging, and experience design.
Define research objectives and oversee qualitative and quantitative studies to understand patient needs, barriers, motivations, and journey dynamics.
Partner with analytics, digital, and marketing teams to build measurement frameworks that evaluate full-funnel performance across DTC and patient engagement channels.
Develop and maintain dashboards, reporting structures, and KPIs that provide visibility into campaign effectiveness and consumer behavior trends.
Identify performance optimizations and recommend data-driven enhancements to targeting, messaging, channel mix, and journey design to improve patient acquisition and conversion.
Support test-and-learn agendas by designing hypotheses, creating experimentation plans, and analyzing outcomes to inform future marketing strategies.
Collaborate with cross-functional partners, including brand, media, digital, CRM, market research, analytics, and agency teams, to ensure insights and data are embedded throughout planning and execution.
Synthesize complex data into clear, compelling narratives and recommendations for senior leadership and key stakeholders.
Monitor competitive trends, category dynamics, and shifts in patient expectations to inform proactive strategy adjustments.
Ensure all insight generation, data usage, and analytic practices adhere to compliance, privacy, and regulatory guidelines.
As a member of the US Pharma Respiratory marketing team, partner with fellow colleagues to invest in each other’s development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes.