Associate Director U.S. Marketing, Adherence, Respiratory BU

Merck•North Wales, PA

1d•Hybrid

About The Position

Our Respiratory team is dedicated to delivering breakthrough innovations that improve the lives of respiratory patients worldwide. Our team of forward-thinking individuals achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people across the globe. The U.S. Respiratory business within our company is a growing part of our Company. The Associate Director, Adherence will play a strategic role in supporting the continued commercial success of our newly acquired COPD asset. This role is responsible for developing strategies for measuring adherence and compliance, building patient education services and ensuring strategic alignment with cross-functional partners as an overall champion for adherence. This role will be responsible for driving customer-centric strategies and data analytics to help transform the patient experience and drive adherence. The Associate Director, Adherence will play a critical role in optimizing the customer experience framework, offerings, and identifying untapped market opportunities. Through data driven decision making and a customer focused approach, this role will help the Respiratory business to continue to deliver innovative solutions that meet the evolving needs of our patients. This position will be based in the Upper Gwynedd, PA office and will report to the ED, HCC.

Requirements

Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred.
Minimum of 5 years of progressive experience across marketing, sales, market access (or related experiences) in pharmaceutical or biotechnology industry including experience with reimbursements or specialty pharmacy
Patient Support Program and/or Hub experience is required
A growth mindset, strong collaboration, and business agility
Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
Proven ability to build reporting & analytics for performance, access, adherence, pharmacy metrics
Strong financial acumen, quantitative skills, and analytical capabilities
Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
Understanding of omnichannel marketing, digital and non-digital channels
Demonstrates high degree of integrity and ethics
Demonstrated ability to create and monitor KPIs, and program performance
Ability to plan, prioritize, execute, anticipate challenges
Ability to influence across functions to gain consensus
Adaptability and comfort with change

Nice To Haves

Awareness and understanding of US commercial and regulatory requirements
Understanding of Respiratory market
Agency and vendor management
Behavioral Science and Adherence Strategy
Patient Support and/or Consulting experience
Familiarity with agile tools like Jira and Mural

Responsibilities

Lead strategic design and development of a comprehensive customer experience strategy with a focus on improving adherence and persistence through improved predication and data driven insights.
Identify new and innovative channels to enhance and ensure a seamless experience for patients on our products.
Build one-of-a-kind and rich patient level data set across our ecosystem. Utilize customer insights and data to drive continuous improvement in our services and offerings.
Collaborate with internal and external partners (Market Research, Data Strategy, Access, Analytics, and vendors) to develop robust frameworks for adherence reporting, performance dashboards, and insight generation. Consult with internal stakeholders to accelerate insight driven approaches to inform future patient adherence strategies and seamless integrations across ecosystem.
Lead implementation of data driven frameworks to optimize customer touchpoints and reduce friction and barriers to continuing therapy.
Initiate and oversee voice-of-customer (VOC) approaches and ensure insights drive meaningful improvements.
Lead organizational change management for innovative behavioral based adherence frameworks and touchpoints.
Develop and design compliant strategies with appropriate guardrails to overcome access, adherence and stay-time barriers, ensuring patients get timely support from initiation through the length of their treatment.
Identify program level enhancements working with cross-functional partners to drive operational efficiencies and excellence.
As a member of the US Pharma Respiratory marketing team, partner with fellow colleagues to invest in each other’s development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes.