Associate Director, Sales

HARMLESS HARVEST INC•Oakland, CA

20d•$115,000 - $145,000•Remote

About The Position

As the Associate Director, Sales at Harmless Harvest, you will provide strategic leadership across the Grocery channel, driving profitable sales growth and expanding market share. In this role, you will lead a team of Account Managers, while managing relationships with assigned accounts, brokers, distributors, and merchandisers within Grocery. The Assoc. Dir., Sales will oversee a portfolio generating $20–$50MM in revenue, with responsibility for multiple Tier 2 and Tier 3 national and/or regional customers ranging from $250K to $2.5MM in revenue. This position also includes the opportunity to develop and mentor direct reports.

Requirements

Bachelor's degree required.
6–8 years of sales management experience in grocery or consumer packaged goods, with a consistent track record of meeting or exceeding sales goals.
Experience managing headquarter calls at regional accounts and overseeing retail execution.
Experience managing broker and distributor relationships, including broadline and DSD, to meet customer objectives.

Nice To Haves

Background in perishable products is a plus

Responsibilities

Build and nurture multi-level relationships with brokers, distributors, and other third-party partners to create compelling value propositions and drive strategic alignment with key retail customers.
Develop an annual business plan for the Grocery channel and work to meet planned volume goals and key performance indicators, including pricing, shelf presence, and ACV.
Lead and support your team of Account Managers to achieve KPIs across retail execution, account management, and broker/distributor relationships.
Foster a strong, collaborative team culture within the Grocery channel to ensure continuity, engagement, and long-term success.
Identify and implement process improvements that enhance your team's ability to deliver on sales objectives, including analytics, insights, and performance tracking/scorecarding.
Manage your budget responsibly across Trade, T&E, SG&A, and other related expenses.
Develop a deep understanding of the competitive landscape at both current and prospective accounts to position the brand effectively and win at the shelf.
Regularly analyze and evaluate sales performance, methods, and costs; leveraging data and insights to identify opportunities and drive growth.
Partner closely with the VP of Sales, Associate Director of Sales Planning & Trade, and cross-functional teams, spanning innovation, promotional strategy, shelf placement, pricing, and shopper marketing across grocery
Keep your team, and broader sales team, informed by clearly communicating customer information and sales activities to ensure smooth coordination and alignment across all necessary functions.