Associate Director - Public Relations

Avenue Z • Miami, FL

22d • $95,000 - $115,000

About The Position

Avenue Z seeks a strategic, experienced Associate Director to run media and reputation programs for clients. This role owns media relations, messaging, media training, and campaign execution across national and trade outlets. You will lead client work, coach junior staff, and deliver measurable earned-media results.

Requirements

• 5+ years of PR experience in an agency or in-house communications role, with a strong focus on media relations.
• Proven success placing stories in national and trade outlets.
• Experience preparing spokespeople and leading media training.
• Experience managing reputation issues or crisis communications.
• Excellent writing, editing, and presentation skills; ability to turn complex topics into clear narratives.
• Strong organizational skills and attention to detail.
• Familiarity with media-monitoring and PR tools.

Nice To Haves

• Advanced degree a plus.

Responsibilities

• Develop and execute proactive press strategies that win placements in national, trade, and local media.
• Build and maintain media lists and reporter relationships; pitch, follow up, and place stories.
• Draft press releases, media advisories, bylines, Q&As, talking points, and pitch notes.
• Create clear, audience-focused messaging and key messages for spokespeople.
• Prepare clients for media interviews and public appearances; run media training and mock interviews.
• Advise clients on message discipline across channels.
• Lead rapid-response media work during reputational issues and crises; coordinate internal and external stakeholders.
• Produce holding statements, Q&As, and escalation plans.
• Plan and manage media campaigns, events, briefings, and press tours.
• Track and report coverage and outcomes; translate results into actionable insights and next steps.
• Serve as primary client contact for day-to-day communications work.
• Lead and mentor junior staff; review work and provide feedback.
• Work with digital, content, and strategy teams to amplify earned media and ensure consistent messaging.
• Coordinate with paid and owned channels when integrated programs are needed.

Benefits

• Competitive salary range: $95,000 to $115,000 USD.
• Comprehensive medical, dental, and vision plans.
• 401(k) plan with employer match.
• Unlimited paid time off
• Professional development budget
• Access to exclusive industry events and high-profile public engagements.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 51-100 employees