Associate Director, Public Relations - Bose Luxury

Bose•New York, NY

49d•$156,000 - $214,700

About The Position

Bose Corporation is seeking a seasoned PR professional to lead the development and on-going implementation of a PR strategy in support of its luxury business. The Associate Director, PR will partner closely with the luxury business leader and marketing teams to develop and deliver comprehensive, results-driven programs that enhance the brand visibility and drive aspiration for Sonus faber and McIntosh.

Requirements

BA/BS degree in Communications, journalism, or other relevant field.
15+ years' experience in consumer PR, either in-house or agency side.
Proven track record of creating and executing high-impact PR strategies across traditional, digital, and social media channels.
Deep understanding of consumer and lifestyle media landscape and established relationships with key press, influencers, tastemakers and key opinion leaders.
Strong written and verbal communication skills with the ability to craft compelling narratives that resonate with the luxury audience.
Experience in managing PR events, influencer partnerships, and activations.
Ability to work in a fast-paced, dynamic environment while managing multiple projects and priorities.
A strategic thinker with a creative approach to solving PR challenges and a passion for storytelling.
Highly organized and detail-oriented with excellent project management skills.
Collaborative and positive team player who thrives in a fast-paced environment.
Enthusiasm for staying current on luxury, fashion, and cultural trends that impact the lifestyle industries.

Responsibilities

Develop and execute a strategic communication plan that enhance brand visibility and strengthens Sonus faber and McIntosh's image within the luxury market.
Leverage, build, and nurture strong relationships with key media outlets/contacts, earned influencers, tastemakers and industry trendsetters who align with the ethos of the brand.
Drive aspiration for the brands through ongoing storytelling and activations that reinforce their incredible heritage, craftmanship, artistry, and innovation.
Secure editorial and earned coverage that drives brand awareness; establish a strong presence in luxury, fashion, and lifestyle publications across print and digital channels.
Collaborate across the organization to connect PR plans to broader luxury business marketing efforts.
Work with Global PR team to ensure alignment on behalf of all press outreach and secure support for execution as needed, including product requests.
Stay engaged with emerging trends and innovation across consumer and luxury markets.