Associate Director, Programmatic

PUBLICIS GROUPE • Chicago, IL

34d

About The Position

The Associate Director is highly motivated, technically savvy, and detail-oriented with expertise in both programmatic campaign management and strategy. This role oversees a team that manages the day-to-day management of programmatic campaigns and strategies. A successful candidate will have at least 5 years of digital media experience in the programmatic media space and is a data-driven, strategic thought leader and decision-maker who strives to foster an environment of welcomed creativity and learning for their team. Furthermore, this position is a main point of contact for the client and should be an excellent communicator and relationship builder amongst internal and external partners.

Requirements

• Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• 5+ years of directly related experience preferably in the programmatic media space
• 2+ years of experience managing a team
• Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs
• Strong leadership skills and professionalism and be comfortable presenting ideas to senior client management
• Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
• Understanding of traditional and interactive media planning elements
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong analytics, organizational, and communication skills
• Strong client facing experience with the ability to identify risks and effectively manage through issues
• Strong project management skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Responsibilities

• Manage a programmatic team responsible for the client's media buys in the DSP
• Direct the execution of brand programmatic deliverables to meet/exceed expectations
• Solid knowledge of the programmatic landscape - system setups on both DSP & DMP
• Develop, grow, and maintain relationships through exceptional client service
• Contribute to creation of action plans for achieving and measuring digital media success, including setting key metrics, measurement and optimization strategies
• Advocate for the value of social/programmatic by educating clients, partners and internal teams on the latest tech/data advancements and capabilities in this quickly evolving space
• Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
• Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop points of view on new technologies, trends, and opportunities in the automated digital media landscape
• Demonstrate a deep technical understanding as well as problem-solving and intervention when necessary
• Partner with analytics team on campaign measurement reporting and insights generation
• Lead regular insight meetings with clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Lead and assist in coaching, managing, and educating a team of Analysts, Sr. Analysts, and Managers

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees