Associate Director of Programmatic

Lamark Media • Boca Raton, FL

4d

About The Position

The Associate Director of Programmatic oversees the execution of programmatic strategies and ensures excellence in campaign performance, client satisfaction, and internal process optimization. This role leads a team of specialists, drives innovation, and collaborates with cross-functional teams to deliver best-in-class programmatic solutions.

Requirements

• 6–8 years of programmatic media experience, with leadership responsibility.
• Strong background in media strategy, planning, and buying across multiple DSPs.
• Proven client-facing experience with strong communication skills.
• Data-driven with experience in media analytics, reporting, and optimization strategies.

Nice To Haves

• Cross-Functional Collaboration: Experience working with creative, strategy, and analytics teams to develop and execute integrated campaigns.
• Presentation & Communication Skills: Strong ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner.
• Brand Voice & Messaging: Experience working with clients to develop consistent messaging and tone that aligns with their brand identity.
• Google Analytics knowledge and certification
• Conversion rate optimization experience

Responsibilities

• Lead and mentor a team of Programmatic Specialists and Senior Specialists.
• Develop and implement media strategies that align with client goals and KPIs.
• Oversee all aspects of campaign delivery, ensuring on-time launches and optimized performance.
• Partner closely with account leadership and clients to drive strategic conversations.
• Spearhead testing initiatives (e.g., new platforms, creative formats, data partnerships).
• Identify opportunities for process improvements and efficiencies.
• Represent programmatic expertise in new business pitches and client meetings.
• Collaborate with Director in hiring, training, and professional development of the programmatic team.

Benefits

• Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity—you’ll have direct access to agency leadership
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• Company events and industry conferences

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees