AD - Present Customer Analytics
About The Position
We are seeking an Associate Director of Present Customer (PC) Analytics to join our Marketing Analytics team. Analyzing and Marketing to Present Customers (PCs) is an essential pillar of OneMain's growth strategy. With over 2.5MM active customers, there are numerous opportunities to better understand their interests, motivations, and financial needs, and turn those insights into profitable marketing strategies. This individual will manage a team of two data-centric analysts, while partnering with the rest of the organization to develop and execute new strategies. This role requires deep expertise in customer analytics, a strong customer-centric mindset, and cross-functional leadership skills. A successful candidate will have experience analyzing the drivers of customer engagement and loyalty, building cross-sell/upsell strategies, and partnering with channel owners to continuously improve communication with existing customers. Collaborating with various partners, the role will also have responsibilities for strategy development and implementation, reporting/insight generation, and ad-hoc analyses spanning all aspects of the current customer lifecycle.
Requirements
- Bachelor's Degree in a quantitative discipline, such as Engineering, Statistics, Economics, Data Analytics or Computer Science.
- 5+ years of analytical experience in digital/marketing space
- 2+ years of experience managing analysts; proven ability to build and incentivize high-performing analytical teams.
- Advanced Excel skills required; proficiency with SQL required, SAS and/or Python a plus.
- Experience leveraging digital marketing and data visualization tools.
- Strong cross-functional communication and influencing skills, including experience presenting to and getting buy-in on strategy from senior executives.
Nice To Haves
- MBA or Masters with a focus on Marketing or related fields, or an equivalent combination of education and professional experience is strongly preferred.
- Lending or consumer finance industry experience preferred.
Responsibilities
- Own and develop all aspects of Present Customer (PC) and Marketing reporting. Present insights on PC trends to various stakeholders
- Partner with Present customer channel marketing teams to develop and drive loan renewal strategies.
- Monitor PC loan renewal performance trends and comparisons to Plan.
- Develop analytical tools and frameworks to drive test design and post-test analytics, supported by statistical significance calculations, KPI dashboards and data visualization tools.
- Partner with Data Science to influence the development of new models to help improve PC performance and cross-sell conversion rates.
- Partner with other members of the Marketing Analytics team, as well as with Finance and Risk to provide input to forecasts and budgets, and to prioritize initiatives based on ROI targets.
- Partner with the Card team to develop and analyze product cross-sell strategies. Be a stakeholder on a team that advances OneMain's strategic agenda to become a multiproduct company.
- Manage a team of high-performing analysts.
Benefits
- Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
- Up to 4% matching 401(k)
- Employee Stock Purchase Plan (10% share discount)
- Tuition reimbursement
- Paid time off (15 days' vacation per year, plus 2 personal days, prorated based on start date)
- Paid sick leave as determined by state or local ordinance, prorated based on start date
- Paid holidays (7 days per year, based on start date)
- Paid volunteer time (3 days per year, prorated based on start date)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Credit Intermediation and Related Activities
Number of Employees
5,001-10,000 employees
