Associate Director, PR + Influencer, Naturium
About The Position
Naturium is looking for an Associate Director, PR + Influencer to lead our earned media and creator strategy as we continue to scale globally across the U.S., U.K., and E.U. This role will own the day-to-day strategy and execution of consumer PR and influencer programs—bringing our products, ingredients, and point of view to life through thoughtful storytelling, meaningful creator relationships, and culturally relevant moments. This role is for someone who deeply understands the beauty landscape and believes credibility, education, and community are just as powerful as reach. You’ll balance strategic leadership with hands-on execution, manage agency partners, mentor a growing team, and work cross-functionally to ensure PR and influencer efforts are fully integrated into Naturium’s broader brand and growth goals.
Requirements
- 7+ years of experience across consumer PR, influencer marketing, or integrated communications, ideally within beauty or skincare
- Proven success leading earned media programs, influencer campaigns, events, and brand activations
- Strong understanding of the beauty media landscape and creator ecosystem
- Experience managing PR and influencer agencies, budgets, and contracts
- Digital-first mindset with fluency across owned, earned, and paid media
- Strong organizational and analytical skills, with the ability to turn insights into action
- Confident communicator and relationship-builder who can influence cross-functional partners
- People-first leader who enjoys coaching and developing talent
- Thrives in a fast-paced, entrepreneurial environment and loves building something meaningful
Responsibilities
- Lead PR & Earned Storytelling - Own Naturium’s consumer PR strategy, driving awareness, trust, and long-term brand love through earned media and storytelling
- Partner closely with our PR agency to shape pitching strategy, editor outreach, product mailings, and ongoing media engagement
- Build and nurture relationships with beauty and lifestyle editors, producers, creators, and KOLs through agency and direct collaboration
- Lead planning and execution of brand events, press moments, influencer trips, and experiential activations
- Oversee beauty awards strategy in partnership with Corporate Comms, ensuring thoughtful submissions and strong media relationships
- Manage paid broadcast opportunities and unpaid media partnerships to maximize reach while maintaining brand integrity
- Track coverage, impressions, and share of voice; clearly communicate results and insights to marketing leadership
- Own Influencer Strategy & Execution - Lead the development and execution of a global influencer strategy that supports both brand-building and business growth
- Oversee creator partnerships across organic seeding, paid activations, whitelisting, affiliate programs, and events
- Drive influencer strategy across key platforms, with a strong focus on TikTok, YouTube, and emerging channels
- Lead influencer-driven launches and campaigns from concept through execution
- Own influencer contracting and negotiations, ensuring alignment with legal requirements, budgets, and brand standards
- Serve as the primary point of contact for creators, talent managers, and influencer agency partners Measurement, Learning & Evolution - Measure PR and influencer performance using tools like Tribe Dynamics and platform analytics
- Translate data into clear insights that inform optimization, storytelling, and future strategy
- Stay deeply plugged into the beauty, skincare, and creator landscape—bringing forward new ideas, platforms, and partnership models
- Establish best practices and scalable processes that allow PR and influencer programs to grow with the brand Team & Cross-Functional Leadership - Manage and mentor a team of managers, coordinators, and contractors, fostering a collaborative and high-performing culture
- Partner closely with Social, Brand, DTC, Corporate Comms, and Sales to ensure PR and influencer efforts are seamlessly integrated across marketing
- Contribute to key planning moments, helping define how earned media and creators support launches, campaigns, and always-on storytelling
Benefits
- competitive pay and benefits
- bonus eligibility (200% of target over the last six fiscal years)
- equity
- flexible time off
- year-round half-day Fridays
- a hybrid 3 day in office, 2 day at home work environment
- medical, dental, and vision insurance
- a retirement savings plan
- gender neutral parental leave
- unlimited paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
501-1,000 employees
