Associate Director, Polycythemia Vera (PV) Marketing

Takeda • Boston, MA

21h • Hybrid

About The Position

The Associate Director, Patient Marketing, PV will be a champion of Takeda's culture and values while developing and delivering the patient marketing strategic plan for a new product launch. This role will shape and activate compelling Direct-to-patient (DTP) campaigns, specifically driving patient marketing initiatives that build awareness, deepen engagement, and support adherence across in-office and digital ecosystems. The ideal candidate combines strong consumer/patient marketing expertise with a mindset of curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation. This position will report to the Senior Director, Head of PV Marketing.

Requirements

• Minimum BS/BA degree
• 5+ years of consumer/patient marketing experience; minimum 3+ years within the pharmaceutical industry.
• Experience in consumer marketing strategy and tactic planning with the ability to communicate ideas to internal partners and external agencies.
• Consumer marketing experience in media, including digital marketing.
• Experience leading cross-functional and agency teams.
• Strong strategic, analytical, and communication skills with the ability to manage and influence innovative consumer projects through a matrixed organization.
• Ability to manage multiple priorities, processes, timelines, and expectations of multiple stakeholder groups.
• Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
• Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
• Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
• A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities.

Nice To Haves

• MBA
• Commercial pharma experience in the rare disease or oncology space, including an in-depth understanding of the disease state/therapeutic area, treatment paradigms, and future trends
• New product launch experience
• Deep understanding of how to create an impactful omni-channel ecosystem

Responsibilities

• Develop and deliver the end to end patient marketing strategy.
• Own the creation and implementation of patient-centric campaigns and messaging that are highly strategic and powerful across all channels
• Develop full suite of core patient education materials, tools & resources (e.g., patient brochure, brand videos, doctor discussion guide, and in-office promotional assets, etc.)
• Ensure that all consumer campaigns and messages (branded & unbranded) are seamlessly designed and are in alignment with the overall brand strategy as well as HCP brand initiatives.
• Support the development of TV/Connected TV advertising and partner closely with the Omnichannel Marketing team to ensure pull-through of campaign and brand messages across digital channels.
• Contribute to identifying critical moments and barriers in the patient journey and design content and programs to overcome these barriers.
• Support the development of branding guidelines and core claims documentation to support consistency and excellence in execution across all channels.
• Leverage insights from patient ad boards and engage with advocacy groups to incorporate real patient perspectives into all marketing and campaign initiatives.
• Partner with Insights & Analytics to leverage patient insights across market research and analytics initiatives
• Evaluate performance through campaign measurement frameworks and optimize marketing tactics based on marketing analytics, ROI, and other market research insights and analytics.

Benefits

• U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others.
• U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees