Associate Director, Patient Marketing - US Kidney

Vertex Pharmaceuticals • Boston, MA

20h • Hybrid

About The Position

The Associate Director of Patient Marketing will be responsible for developing and executing bespoke consumer marketing strategies to drive education and engagement with immunoglobulin A Nephropathy (IgAN) patients as part of the Povetacicept Marketing team, within the US Kidney Business Unit. This role will focus on developing, testing and bringing to market insight-based creative campaigns that translate across priority channels and reach IgAN patients along their journey. As an end-to-end content owner, the Associate Director will play a critical role in CRC, ensuring full alignment with regulatory and compliance standards.

Requirements

• Strong understanding of pharmaceutical marketing strategies, including creative campaign development, OPDP submissions, MLR reviews, omnichannel ecosystem planning, and patient journey mapping.
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
• Strong analytical skills, with the ability to interpret data from digital programs and provide actionable insights.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and agency partners.
• Knowledge of regulatory and compliance standards in the pharmaceutical industry
• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 7 years of experience in consumer marketing, with a focus on patient engagement in the pharmaceutical or healthcare industry.
• Proven track record of developing and executing patient-centric marketing strategies and campaigns.

Nice To Haves

• Advanced degree preferred.
• Recent nephrology experience is strongly preferred.

Responsibilities

• Develop, test and bring to market a creative campaign that is deeply embedded in robust IgAN patient insights including concept, messaging and lexicon workstreams.
• Lead the creation and inventory management of core printed materials included field-delivered patient education.
• Ensure all patient marketing activities are centered around a thorough understanding of the IgAN patient journey, with clear strategies mapped to key milestones.
• Demonstrate effective collaboration with stakeholder teams, including HCP marketing, sales, PSP, and Market Research to ensure seamless execution of patient marketing initiatives.
• Stay updated on industry trends and best practices in consumer marketing, consumer engagement, and regulatory compliance, infusing learnings as appropriate.
• Serve as the CRC Patient Marketing for all core DTC printed material development ensuring all patient marketing activities comply with regulatory and compliance standards.

Benefits

• This role is eligible for an annual bonus and annual equity awards.
• Some roles may also be eligible for overtime pay, in accordance with federal and state requirements.
• At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.
• From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Director