Associate Director, Paid Social

Publicis Groupe • New York, NY

6d

About The Position

The Associate Director, Paid Social requires the ability to apply social knowledge and expertise to actionable insights and recommendations. The Associate Director will partner with the Social Manager in driving strategic social expertise within the team, helping to develop innovative strategies to meet and exceed client business objectives, and leading tactical execution and optimization of social programs. They will be responsible for optimizing, implementing, and analyzing paid social activities. This role is focused specifically on paid media strategy and execution, not creative social or content development. We're looking for candidates with hands-on experience managing paid social campaigns, optimizations, platform buying, and performance analysis.

Requirements

• 5+ years of full‑cycle paid social media experience, preferably in an agency environment
• Hands‑on experience managing and optimizing paid buys across platforms such as Meta, TikTok, Snapchat, X (formerly Twitter), and Pinterest (via API and/or self‑serve tools)
• Proven ability to apply social marketing strategies to brand-building and direct response initiatives with strict KPI performance goals
• 2+ years of people management experience, with demonstrated leadership capabilities
• Strong analytical and quantitative skills, including the ability to interpret campaign data and provide actionable insights and optimization recommendations
• Knowledge of syndicated research tools, third‑party ad‑serving technologies, and platform best practices
• Strong organizational and problem‑solving abilities, with demonstrated critical‑thinking skills
• Excellent verbal and written communication skills, with polished presentation abilities and confidence presenting to senior stakeholders
• Ability to work collaboratively across teams and manage multiple projects under tight deadlines
• Highly motivated, resourceful, and curious, with the ability to work independently or within a team setting
• Desire to work in a rapidly evolving digital landscape, consistently adapting to new challenges and trends
• Ability to articulate and sell ideas clearly, delivering measurable value for clients
• Proficiency in Microsoft Office Suite, including intermediate to advanced Excel skills

Nice To Haves

• Bachelor's degree preferred

Responsibilities

• Develop and implement paid social campaign strategies (including budget management) for assigned clients for branded and direct response campaigns
• Leverage social best-practices across all social tactics
• Ensure all campaign billings are up to date and finance queries are followed up in a timely manner
• Analyze paid social performance against client KPI's and report on trends and insights to key stakeholders
• Continuously expend and develop skills by participating in ongoing training, workshops, etc.
• Support any new business pitches and related work as required
• Responsible for managing and developing social team in day-to-day workflow and career progression

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees