Associate Director, Paid Social

PUBLICIS GROUPE • New York, NY

60d

About The Position

We are looking for an outstanding Associate Director, Paid Social - someone who has who has a passion for data & analytics, thinking creatively, developing innovative strategies, and of course, loves social media. Sound like you? Read on. You'll be responsible for working across all social platforms to plan, implement, manage and optimize data-driven campaigns. Additionally, this role works closely with the national Paid Social practice to constantly track the market, evaluate new opportunities, create training materials, and vet new social/messaging Platforms and API Partners (PMDs/FMPs). As an Associate Director, Paid Social, you'll manage a team of direct reports that are implementing our clients' paid social activities, while also getting your hands dirty ensuring flawless execution and inspiring strategy. You'll play an instrumental, game-shaping role in developing media strategies and implementing a wide variety of innovative tactics to grow our clients' business.

Requirements

• Bachelor's Degree and 7-9 years of media experience - including at least two years of hands-on paid social experience and three years of supervisory experience
• Excellent grasp of paid social campaign development, execution, and optimization - ideally spanning multiple verticals and objectives
• Experience managing large-scale paid social campaigns, including Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn, Reddit, and emerging platforms
• Superior collaboration and teamwork skills; experience working with cross-functional teams
• Stellar verbal and written communication skills
• Effective team leadership and delegation approach that will keep deliverables on time and morale high
• Positive attitude and ability to work independently and as part of a team, always acting with integrity

Nice To Haves

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

• Provide leadership and guidance as your team develops best-in-class paid social campaign strategies and tactics
• Collaborate closely with Media Planning, Strategy, and Data & Analytics teams to ensure the role of paid social is aligned with broader client needs
• Develop and maintain positive and productive relationships with vendor reps, other agency teams (both internal and external) and clients, helping to identify risks and opportunities for the business
• Help to develop, evolve, and evangelize paid social philosophy and best practices through data-supported campaign measurement and testing
• Ensure flawless execution of social campaigns, including error-free ad creation, targeting, budget pacing, and inventory selection
• Identify and support innovation opportunities to help keep our agency and clients on the cutting edge
• Support Data & Analytics team in the development of learning agendas/measurement plans for all campaigns based on client business goals
• Foster the development and growth of junior team members, including hard- and soft-skill training and feedback
• Stay up-to-date on new ad products and technology advancements, often taking point on sharing new opportunities with your clients and the broader paid social capability

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees