Associate Director, Paid Social

PUBLICIS GROUPE•New York, NY

45d

About The Position

The Associate Director requires the ability to apply social knowledge and expertise to actionable insights and recommendations. The Associate Director will partner with the Social Manager in driving strategic social expertise within the team, helping to develop innovative strategies to meet and exceed client business objectives, and leading tactical execution and optimization of social programs. They will be responsible for optimizing, implementing, and analyzing paid social activities.

Requirements

5+ years of full-cycle paid social media experience, preferably in an agency environment
Experience applying social marketing to brand-building and direct response initiatives
Demonstrated team management experience and leadership capabilities
Knowledge of syndicated research tools
Familiarity with third-party ad serving technologies
Strong quantitative skills, including analytical abilities and math proficiency
Demonstrated critical thinking and problem solving abilities
Solid verbal and written communication skills
Polished presentations skills are a must
Ability to work successfully with teams on multiple projects under tight deadlines
Desire to work in an industry which is constantly evolving and presenting new and unique challenges
Ability to sell ideas clearly and deliver value
Self-driven to meet and exceed revenue and goals for our clients

Responsibilities

Develop and implement paid social campaign strategies (including budget management) for assigned clients for branded and direct response campaigns
Leverage social best-practices across all social tactics
Ensure all campaign billings are up to date and finance queries are followed up in a timely manner
Analyze paid social performance against client KPI's and report on trends and insights to key stakeholders
Continuously expend and develop skills by participating in ongoing training, workshops, etc.
Support any new business pitches and related work as required
Responsible for managing and developing social team in day-to-day workflow and career progression