Associate Director, Paid Social

Omnicom Media Group US OMD•New York, NY

14d•$70,000 - $125,000•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. Overview Paid Media Associate Directors own the Advertising function on their book of clients. This includes developing overall paid media strategy, helping to grow the client’s business through additional advertising channels and ensuring team execution meets and exceeds client expectations.

Requirements

Bachelor’s degree in marketing, advertising or communications
5+ years of work experience managing accounts focused on delivering and optimizing social marketing and/or other interactive advertising campaigns
Social Platforms: TikTok, Snapchat, Pinterest, Meta, Reddit
Possess advanced knowledge of direct marketing principles and strategies
Have polished presentation, communication and listening skills

Responsibilities

Effectively manage and lead all Advertising team members on particular client team(s)
Identify training and development needs of client team and broader functional team
Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used
Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
Lead hiring process for Advertising team members on their client team
Oversight for on boarding new clients within their office location
Ensure integration with other functional teams
Determine how to increase and expand paid media services for their clients
Help identify and test new channels and products, highlighting results and sharing across organization and externally
Ensure advertising strategy aligns with client’s overall business goals
Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process
Main point of contact for search engine partners
Oversee terms and conditions, IOs, etc, including legal review and team communication
Point of escalation for engine related issues
Manage logins, ensure compliance
Responsible to ensure all client teams are informed of new products and engine enhancements
Coordinate presentations from providers for Advertising team or broader agency
Coordinate QBR from key engine partners