Associate Director, Paid Social

IPG MediaBrandsNew York, NY
41d

About The Position

Who you are: A paid social expert, you love developing innovative campaigns that challenge the digital norms and deliver outstanding results for your clients. You stay on top of the latest industry trends and enjoy bringing fresh ideas to your media plans and cross-discipline communications planning. You're comfortable managing client relationships and thrive leading world-class social programs. As a natural mentor, you enjoy developing strong cross-functional teams, nurturing your staff so they reach their full potential.

Requirements

  • Substantial experience in account management, planning, and/or performance media experience
  • Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs - in excess of $1mm annually
  • Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
  • Extensive experience writing and presenting relevant information
  • Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
  • Demonstrated ability to grow junior talent and help develop team skills / careers
  • Knowledge of all social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams

Nice To Haves

  • Agency experience preferred

Responsibilities

  • Serve as a resource for Managers, Senior Specialists, Specialists and Associates for advice and counsel as well as career development, training and motivating the team
  • Recommend targeted, innovative media vehicles consistent with client's strategies and objectives
  • Become an expert in the client's business and builds trusted partnerships with all levels of clients
  • Develop, document, and implement Paid social media best practices within client accounts; Stay on top of the latest digital trends, innovations, and opportunities.
  • Oversee Asana for task management and team collaboration
  • Key participant in strategic media planning and execution
  • Accountable for oversight of team structure and all day-to-day operations within the team for Paid Social
  • Recognize and act on opportunities to grow business
  • Develop, document, and implement Paid social media best practices within client accounts
  • Responsible for QA of initial campaign sell build outs (ensure tracking, budgets, audiences, creatives, and timing are correct)
  • Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
  • To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
  • We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Industry

Professional, Scientific, and Technical Services

Education Level

No Education Listed

Number of Employees

5,001-10,000 employees

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