Associate Director, US Omnichannel & Marketing Capabilities

Galderma•Boston, MA

39d•Hybrid

About The Position

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story. We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee. At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact. Position Summary: The Associate Director, Omnichannel & Marketing Capabilities is a hybrid strategic and technical leader responsible for defining and building the marketing technology infrastructure that powers Galderma's US commercial business. This role acts as the primary bridge between business strategy and technical execution, serving the four major US business units. This individual will lead the design and implementation of the technical roadmap, with a specific hands-on focus on Salesforce Marketing Cloud and Journey Builder to orchestrate complex customer experiences. This high-visibility role will partner closely with Omnichannel Leads, Brand Marketers, and IT to translate commercial vision into a functional reality, ensuring campaigns are data-informed, automated, and scalable

Requirements

8+ years of progressive experience in marketing operations, marketing technology, or digital transformation.
Deep, hands-on technical proficiency with Salesforce Marketing Cloud, specifically Journey Builder, Email Studio, and Automation Studio.
Proven experience building and managing a marketing technology roadmap and translating business needs into technical specifications.
Experience implementing or utilizing a Customer Data Platform (CDP) (e.g., Salesforce Data Cloud, Tealium, Adobe) to drive segmentation and personalization.
Strong understanding of HTML, AMPscript, and SQL basics for audience segmentation and content personalization.
Demonstrated success in establishing a new capability or function within a complex, matrixed organization.
Ability to lead through influence, bridging the gap between creative marketers and technical engineering/IT teams
Strong knowledge of healthcare compliance guidelines, FDA regulations, and privacy standards (PRC process).
Proven ability to lead through influence and drive change in a complex, matrix-driven organization.
Experience in capability assessment frameworks and competency modeling.
Experience managing external agencies and strategic vendors.
~10% travel.
Strategic Thinking - Shapes training strategy to support commercial objectives.
Leadership & Influence - Inspires and guides peers, field teams, and stakeholders.
Advanced Instructional Design - Builds sophisticated, learner-centered solutions.
Project & Change Management - Leads complex, multi-phase initiatives.
Analytical Insight - Uses data to inform decisions and demonstrate value.
Innovation & Agility - Adopts new approaches and pivots quickly in dynamic markets.

Nice To Haves

Experience in the pharmaceutical, biotech, or healthcare industry is preferred, but not required; experience in highly regulated industries is a plus.

Responsibilities

Define and own the technical capability roadmap, translating high-level business requirements from Brand and Omnichannel Leads into specific technical specifications and architectural designs.
Serve as the primary technical liaison between commercial business units and IT/Global Tech teams to prioritize and implement new platform features, connectors, and integrations.
Design scalable solution frameworks that allow for "build once, deploy many" capabilities across the four Galderma business units to reduce duplication and technical debt.
Evaluate and recommend new technical tools or plug-ins within the MarTech stack (e.g., SMS aggregators, webinar connectors) to support evolving campaign needs.
Serve as the hands-on technical administrator and architect for Salesforce Marketing Cloud, directly managing Journey Builder, Automation Studio, and Contact Builder.
Build, test, and deploy complex, multi-step customer journeys, utilizing advanced logic (decision splits, engagement triggers) and scripting (AMPscript, SQL) to ensure flawless execution.
Oversee the end-to-end technical production process, including audience segmentation setup, email/SMS rendering QA, and final deployment scheduling.
Troubleshoot technical issues within the platform (e.g., API failures, data sync errors, email rendering issues) and resolve them rapidly to minimize business disruption.
Lead the technical implementation of Customer Data Platform (CDP) use cases, configuring data ingestion rules and identity resolution logic to create unified customer profiles.
Develop and maintain the data schema and segmentation logic required to power "Next Best Action" and dynamic content personalization across channels.
Ensure all campaigns are technically configured for accurate measurement from day one, implementing proper tracking tags, parameters, and feedback loops into the data warehouse.
Establish and enforce technical governance standards, including naming conventions, folder structures, and data privacy compliance (consent management/opt-outs) within the platforms.
Manage the technical output of external development vendors and agencies, reviewing their code and configuration to ensure it meets Galderma's quality and security standards.
Create and maintain technical documentation (playbooks, data dictionaries, process flows) to support knowledge transfer and operational consistency.

Benefits

In addition to base salary, we provide an opportunity to participate in an annual short-term incentive program that is based on corporate performance with a multiplier focused on individual performance. We offer a competitive and comprehensive benefits program including health insurance, 401(k) plan with employer match, a generous paid time off policy, hybrid work schedules and more.

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