Associate Director of Web Strategy

University of Tennessee • Knoxville, TN

7d • Hybrid

About The Position

The University of Tennessee Foundation, Inc (UTFI) invites applications and nominations to fill the position of Associate Director of Web Strategy for the University of Tennessee, Knoxville. Reporting to the Director of Digital Communications, the Associate Director of Web Strategy is responsible for advancing the Division of Advancement’s web communications strategy with a primary focus on Advancement web platforms, data, analytics, and performance optimization. This role will provide strategic and technical leadership for Advancement’s web presence, translating division priorities into effective, data informed digital experiences that support fundraising, alumni and donor engagement, stewardship, and reputation building.

Requirements

• Bachelor’s degree
• 3+ years of professional experience in web development, digital strategy, analytics, or digital communications.
• Demonstrated experience working in WordPress or comparable content management systems.
• Proficiency with Google Analytics and Google Tag Manager; experience developing and interpreting data-informed insights.
• Working knowledge of HTML and CSS; general understanding of JavaScript concepts and how scripts affect web performance and tracking.
• Strong understanding of web accessibility principles and standards (WCAG), with experience applying inclusive design practices.
• Knowledge of SEO best practices and performance optimization techniques.
• Strong analytical, organizational, and project management skills.
• Ability to communicate technical concepts clearly to non-technical partners.
• Collaborative, solutions-oriented mindset and a commitment to advancing the mission of The University of Tennessee, Knoxville.
• A valid driver’s license with an acceptable driving record is required due to travel responsibilities of the position.
• Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment visa status.

Nice To Haves

• Master’s degree
• Higher Education experience preferred.

Responsibilities

• Web Strategy Development and Oversight: Leads strategy, architecture, and execution for Advancement web platforms, ensuring sites, forms, and digital initiatives align with division priorities, user needs, branding, accessibility, SEO, and campus standards.
• Oversees complex web projects, major platform changes, and Formstack development while serving as the primary digital resource for Advancement partners across alumni, giving, and development functions.
• Represents Advancement in campus-wide web governance and collaborates with OCM and OIT to ensure consistency, usability, and compliance.
• Data Analytics and Performance Optimization: Leads web performance analysis using Google Analytics, Google Tag Manager, and UTM tracking to measure traffic, engagement, conversions, and campaign effectiveness.
• Develops dashboards, reports, and actionable insights for Advancement partners and leadership, including SEO optimization and metrics for digital effectiveness and brand awareness.
• Serves as the team’s accessibility expert, monitoring digital channels for WCAG 2.0 compliance and advising on best practices to improve usability and outcomes.
• Digital Coordination and Partnership: Collaborates with the Digital Strategy and Innovation team and campus partners to align web tools, standards, and technical solutions with foundation-wide best practices and Advancement goals.
• Coordinates web project timelines, reviews, and approvals while working closely with digital communications colleagues to ensure web strategy supports campaign priorities, donor engagement, event participation, and stewardship outcomes.

Benefits

• Generous paid leave, accruing up to 24 days of vacation and 12 days of sick leave annually, plus 14 paid holidays and administrative closing days
• Flexible work arrangements, offering a hybrid schedule to most team members
• Education benefits for employees and their dependents at UT System campuses
• Retirement and deferred compensation plans, including 401(k), 403(b), etc.
• Comprehensive medical, dental, and vision insurance plans
• Employee discounts to attractions, services, and goods

What This Job Offers

• Job Type: Full-time
• Career Level: Director