Associate Director of Marketing, Morgridge College of Education

University of Denver•Denver, CO

8h•$70,000 - $80,000•Hybrid

About The Position

The University of Denver’s Morgridge College of Education (MCE) invites applications for an Associate Director of Marketing and Communications. MCE is a leader in innovative and effective approaches for promoting learning throughout the lifespan. Transcending traditional ideas about education and schooling, we embrace a new, comprehensive vision of learning as a lifelong activity that involves the whole person and can occur through a variety of methods, anywhere and at any time. We promote educational change and social equity in addition to providing leadership for the improvement of education, mental health, and information services and systems. This position provides marketing leadership over short and long-range marketing and communication planning for the Dean’s Office as well as the larger MCE enrollment and marketing division. This position will oversee daily operations and activities of MCE’s internal and external marketing and communication efforts, in collaboration with other college and institutional partners including MCE Admissions, Advancement, and University Marketing and Communications. The Associate Director will be responsible for optimizing digital marketing strategies, updating the MCE website, creating strategies and utilizing social media, designing and creating printed materials, and overseeing means to effectively share information and build engagement with prospective and current students, staff, faculty, alumni, donors and other community members. The Associate Director will consult with MCE faculty and staff to model, integrate, and continuously improve college communication processes to reflect best practices related to inclusivity. Managing a small team of student, part-time, and full-time staff, the Associate Director will also capitalize on complex analyses including return on investment, interpreting web analytics, and/or researching target audiences and building in opportunities for continuous improvement and flexibility to adapt to changing circumstances.

Requirements

Bachelors degree from accredited school in the field of marketing, communication, journalism, liberal arts and/or a related field or equivalent combination of education and experience.
5 years of marketing and/or communications and/or related experience.
Demonstrated commitment to and experience working with a wide range of populations and constituents.
Demonstrated excellent writing and editing skills.
Proficiency with Microsoft Suite.
Proficiency with admissions CRM, preferably Slate
Demonstrated promotion planning skills with knowledge of advertising and promotion management, including direct marketing and digital advertising.
Experience and comfort using and managing analytics to drive marketing and communication innovation, combined with the ability to generate creative ideas and also lead execution for these ideas.
Project management skills.
Ability to identify and implement process improvements.
Ability to define problems, collect data, establish facts, and draw conclusions.
Ability to integrate disparate and fragmented content and processes across departments.
Excellent collaborator including the ability to work with peers, subordinates, and senior leaders in achieving objectives.
Ability to work effectively and harmoniously with technical and non-technical colleagues to successfully execute projects in support of marketing, communication and event planning goals.
Demonstrated ability to manage internal teams, contractors, and/or consultants.
Demonstrated experience managing and/or working with graphic designers.
Ability to be a thought-partner with the assistant dean and the deans management team in terms of overall strategy development for promoting a liberal arts education.

Nice To Haves

Masters degree in a related field.
6-7 years of marketing and/or communications and/or related experience.
Digital marketing certifications and/or demonstrated proficiency in digital marketing practices.
Experience working in a nonprofit, higher education marketing team and/or higher education marketing firm setting.
Print publication and/or writing and/or editing experience.
Online writing and/or editing and/or publishing experience.
Event planning and/or event promotion experience.
Familiarity with Slate CRM
Experience supervising or managing personnel.

Responsibilities

Provide college-level marketing and communications leadership.
Maintain divisional communications plan and style guide in tandem with university communication goals.
In partnership with MCE leadership, develop and execute strategic marketing, communication and outreach plans for MCE and its programs for both internal and external audiences.
Support and commit to the ideals of inclusivity and display cultural competencies in all communications
Oversee all MCE e-communications related to marketing and public relations and printed publications.
Manage assessment and respond to data accordingly.
Oversee MCE social media accounts
Collaborate with external marketing firms to optimize strategies.
Partner with University Communications and Marketing to increase the reputation of MCE and sustain/increase faculty reputation using all communications vehicles.
In partnership with the Deans leadership team manage communications for the college.
Provide assistance for general speaking points for MCE dean’s office, faculty, and staff.
Work with MCE Director of Development and Director of Alumni Engagement to support advancement including collaboration on promotion of alumni events, appeals, and donor engagement.
Manage corresponding budget.
Manage and evaluate college strategic planning efforts related to marketing & communications
Provide management of marketing, branding and positioning efforts for the Deans Office as well as MCE, in collaboration with MCE Leadership and University Marketing and Communications.
Strategize with the Dean’s leadership team on the positioning of MCE relative to DU and to our peer institutions and implement our branding standards accordingly.
Maintain the MCE visual identity guidelines in conjunction with university guidelines.
Manage and sustain sub-branding for the deans office and for 5 MCE departments.
Assist the dean with communication to and with all audiences, including board of trustees, students, alumni, etc.
Serve as an agency partner and manage workflows with departmental colleagues who seek marketing and communications support.
Manage assessment of all marketing efforts by closely tracking campaigns and responding to data.
Oversee use of software tools, such as Google Analytics.
Stay abreast of trending technology.
Provide partnership with MCE admissions staff regarding graduate recruitment communications.
Oversee digital marketing activities, including paid advertising and search engine optimization.
Partner with MCE faculty, staff and administration on MCE events
Ensure that the annual deans office events meet the strategic goals of the college.
Oversee audience targeting and all promotional activities.
Ensure that featured guests/presenters are well cared for and oversee vendor relations.
Manage contract processes when requested.
Oversee execution of event logistics.
Serve as senior strategist to the Deans Leadership Team
Proactively anticipate marketing issues or opportunities for MCE and present them accordingly.
Optimize admissions marketing strategy using Slate enrollment CRM
Help assess MCE special projects and maintain a dashboard of key divisional information/data for the dean’s management team to review.
Represent the MCE and marketing unit across the campus or at external functions.
Supervise and manage team, including marketing, communications, and technology personnel.
Execute strategic planning initiatives including MCE’s current strategic plan.