Associate Director of Marketing - Innovation Accelerator
About The Position
The Innovation Accelerator - Associate Director of Marketing is responsible for driving strategic innovation accelerator projects, by identifying white space opportunities, leading discoveries with consumer & customer-forward big ideas and collaborating with cross-functional innovation internal and external partners. Exciting opportunity to join the Innovation Accelerator team and impact all Business Units' innovation funnel, capabilities, and future growth trajectory. The Innovation Accelerator - Associate Director of Marketing reports directly to the same team's Director of Marketing.
Requirements
- Drives Results: Proven track record of meeting or exceeding business objectives
- Strategic Mindset & Thought Leadership:
- Ability to influence leadership, demonstrated through ability to advance ideas for recommendations to GM
- Entrepreneurial mindset with a passion for continuous learning and staying updated on industry trends, emerging technologies, and consumer behaviors to identify future possibilities and translate them into executable, breakthrough strategies
- Business Insights & Manages Complexity:
- Leverage data to be able to inform decision-making and refine innovation strategies based on real-world feedback and performance metrics
- Strong analytical skills, with experience in forecasting new spaces and budgeting to build business cases to influence decision making and go-to-market choices
- Consumer Focus: Deep understanding of and curiosity for consumer insights and competitive intelligence, with the ability to translate ambiguous findings and data into actionable strategies and white space innovation platforms
- Cultivates Innovation:
- Experience with agile or lean development tools, process and/or concepts to enable faster, leaner, and consumer-obsessed teams that increase speed of outcomes
- Generate original and novel ideas that meet consumer needs and stand out from competitors in current, adjacent, and new categories
- Develops Talent, Drives Engagement, Values Differences: Works well with others and leverage the diverse skills and perspectives of their team members. They should create a culture of innovation and encourage feedback, experimentation, celebrate successes and learning.
- Communicates Effectively: Excellent communication (both written and verbal) and presentation skills, with ability to effectively communicate complex ideas to both internal and external stakeholders
- Industry & Skill Experience: Minimum of 5 years in packaged goods industry, with experience of launching and scaling innovative products
- Role Experience:
- Brand and innovation experience
- Track record of thinking-out-of-the-box, driving innovation and launching successful initiatives
- Digitally Savvy and proficient in design thinking and agile methodologies.
- Strong analytical skills and data-driven mindset.
- Education: Bachelor's degree in business, marketing, industrial engineering or a related field.
Responsibilities
- Lead cross-functional teams to ideate, prototype, and launch innovative products and services.
- Collaborate with BU Studios to align innovation efforts with business goals.
- Foster a culture of creativity and continuous improvement within the brand team.
- Build from scratch and roll sleeves to drive innovation.
- Analyze market trends and consumer insights to identify new opportunities for innovation.
- Oversee the budget, resources, and timelines for innovation projects
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Chemical Manufacturing
Number of Employees
5,001-10,000 employees
