Associate Director of Campus Experience & Events

University of the Pacific•Stockton, CA

16d

About The Position

The Associate Director of Campus Experience & Events supports the university’s enrollment goals by enhancing the student journey at University of the Pacific. This position ensures that students, prospective students, and families receive concierge-level service through personalized support and seamless experiences. The Associate Director executes critical strategies that support Pacific’s recruitment, yield, and retention efforts. This position serves as the lead enrollment liaison, coordinating with the University Events office for Admitted Student Days, Open House events, and other major recruitment events. The position manages the Visitor Center, staffed by the dynamic Tiger Team of student workers, delivering robust campus tours and helping to organize large-scale admission events.

Requirements

Bachelor’s degree
Five (5) years of progressively responsible experience in enrollment or other related field.

Nice To Haves

Master’s degree
Strong knowledge of enrollment management, student support services, and event management.
Excellent interpersonal and communication skills with the ability to build rapport across diverse groups.
Proven ability to lead teams, manage multiple priorities, and provide exceptional service in a fast-paced environment.
Strong organizational and problem-solving skills, with a focus on continuous improvement and innovation.
Experience with student information systems, CRM platforms, and event management software.
Familiarity with Pacific’s campus culture and the ability to represent the university to prospective students and families in an engaging, authentic manner.
Experience and sensitivity in working with people of diverse backgrounds and cultures.
Demonstrated experience in advancing social justice, equity, and inclusion in a university setting.
Ability to engage and integrate culturally responsive practices and knowledge in their work.

Responsibilities

Manage the Visitor Center and Tiger Team: Supervise and mentor the Tiger Team, a group of student ambassadors, to deliver high-quality, informative, and engaging campus tours.
Coordinate the scheduling, hiring and training of the Tiger Team to provide a memorable experience for prospective students and families.
In partnership with enrollment strategy leadership, develop and manage the Visitor Center’s strategic initiatives to enhance campus tours and admission events.
Event Coordination: Serve as the primary enrollment staff liaison to the University Events office, collaborating on large-scale admission events such as Admitted Student Days and Open Houses.
Ensure events align with Pacific’s recruitment goals and deliver impactful, positive experiences for prospective students and their families.
In partnership with University Events, ensure smooth event logistics, including facilities, communications, and academic department participation.
Lead planning and implementation of specialized recruitment initiatives, including high school counselor fly-in programs and counselor visit days, positioning Pacific as a top-choice institution among influencers.
Collaborate on Recruitment, Yield, and Retention Efforts: Work closely with the enrollment team to align the Visitor Center’s operations with the university’s recruitment and retention strategies.
Regularly assess student and visitor experiences to identify opportunities for process improvements and innovation.
Admissions & Recruitment Engagement Represent the Office of Admission during peak travel and recruitment seasons, serving as an on-campus admission counselor and providing a consistent presence in information sessions, tours, and family meetings.
During reading season, participate in application review to support the undergraduate admission operation.
As needed, assist in hyper-local recruitment.
Other Responsibilities Partner closely with university leaders, including the President, to identify and incorporate meaningful leadership involvement in the campus visit and event experience, fostering authentic connections.
Contribute to the overall success of the Division of Enrollment Strategy and the University by performing all other duties as assigned.