Associate Director of Brand & Marketing Communications

University of Washington Medical Center•Seattle, WA

7d•$96,000 - $114,000•Hybrid

About The Position

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills and dedication to build stronger minds and a healthier world. UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. Position Purpose The Associate Director of Brand & Marketing Communications provides operational leadership and strategic oversight for the School of Nursing's marketing communications function during a critical growth period. This role manages daily communications operations, ensures editorial excellence across all platforms, and coordinates marketing initiatives that enhance the School's competitive positioning and recruitment success. Reporting to the Director of Strategic Marketing & Program Growth, this position provides direct supervision to the Brand Manager while coordinating with the Project Manager and Communications Support role. The Associate Director serves as the quality assurance leader for all external communications and the primary liaison for implementing strategic marketing initiatives developed by the Director. Position Complexities This role requires immediate operational leadership during organizational transition, managing both permanent team members and temporary project support. Success depends on establishing quality control processes, building team cohesion, and ensuring consistent brand execution while the team stabilizes and grows. The position demands flexibility to adapt to evolving priorities while maintaining high standards for all external communications.

Requirements

Bachelor's degree in Marketing, Communications, Brand Management, or related field
Minimum 5-7 years of progressive marketing communications experience with demonstrated team leadership and management responsibility
Proven editorial and content strategy expertise with a portfolio demonstrating successful brand management and campaign execution
Experience managing creative teams, including graphic designers, content creators, or marketing specialists
Strong project management skills with experience coordinating complex, multi-stakeholder initiatives in deadline-driven environments
Advanced understanding of higher education marketing, competitive positioning, and recruitment communications best practices
Demonstrated ability to provide constructive feedback, develop team members, and maintain high-quality standards under pressure
Excellent written and verbal communication skills with experience presenting to senior leadership and external stakeholders

Nice To Haves

Experience in higher education marketing, enrollment management, or academic communications
Background in healthcare, nursing, or professional education environments
Familiarity with the University of Washington brand guidelines, systems, and institutional culture
Experience with content management systems, marketing automation platforms, and digital analytics tools
Project management certification or formal training in team leadership and development

Responsibilities

Direct Team Management
Editorial Excellence & Quality Control
Marketing Campaign Execution
External Communications & Brand Management
Workflow Optimization & Process Improvement
Cross-Functional Coordination

Benefits

UW employees also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
Benefits: For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/

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