Associate Director of Annual Giving

University of South Carolina•Columbia, SC

45d•Onsite

About The Position

Under limited supervision, reporting to the Senior Director of Annual Giving Programs and Unit Strategy (Senior Director), the Associate Director of Annual Giving (Associate Director) will be embedded within an assigned unit and is responsible for coordinating and implementing direct and digital marketing solicitation and engagement strategies for the assigned unit. The Associate Director will assist with the implementation and execution of the University of South Carolina's day of giving campaign, currently known as Give 4 Garnet. The Associate Director plays an intricate role in establishing partnerships and delivering effective communication with directors of development and staff across the assigned unit and the Division of Development. The Associate Director will utilize Blackbaud CRM and other analytics tools to ensure that strategies are data-driven, personalized, relevant, timely, and consistent with the goals set forth within the Annual Giving and Lead Generation (AGLG) programs.

Requirements

Requires a bachelor's degree in a job related field and 3 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Comprehensive knowledge of principles and methods of planning and conducting a comprehensive integrated and omnichannel marketing fundraising program.
Strong knowledge of predictive analytics and metrics to include effective mass solicitation and communication strategies.
Ability to manage complex projects while also managing relationships with colleagues and supervising staff.
Understands best industry practices as it relates to UX, design and content optimization, and analytics tools for fundraising success.
Utilize quantitative and qualitative information to improve decision-making and outcomes and document results.
Ability to establish and maintain good working relationships with staff, faculty, alumni, donors, students, volunteers, businesses, external vendors, and the general public.
Work with a high degree of flexibility in a highly collaborative, fast-paced, goal-oriented environment.
Apply creative and entrepreneurial thinking while applying sound judgment and conducting oneself with integrity.
Outstanding oral, written, and interpersonal communications skills.
Ability to adhere to industry guidelines, methodologies and code of ethics statements as defined by the Association of Fundraising Professionals (AFP), the Council for Advancement and Support of Education (CASE), and other professional organizations and associations.

Nice To Haves

Experience in Annual Giving, Donor Relations ,Alumni Relations or Higher Education Fundraising Operations.
Proven experience in revenue generation, creative writing, communications and marketing, client relations, and partner success.
Previous experience with Blackbaud CRM or other higher education and/or nonprofit donor system.
Experience with project management tools, like JIRA.

Responsibilities

Collaborate with the Senior Director and Lead Senior Director of Development to manage and implement direct and digital marketing strategies and services. Develop and execute an annual plan and a comprehensive marketing calendar designed to support the goals of Annual Giving and Lead Generation and the priorities of the assigned unit. Collaborate with the Senior Director and the Lead Senior Director to produce annual budget recommendations to support the organizational goals. Provide mass solicitation consulting and production services for departments and centers.
Develop, implement, and manage an integrated omnichannel marketing plan for assigned units, including direct mail, email, digital ads, and social media. Collaborate with other members of the Annual Giving and Lead Generation team to ensure coordination and integration of annual giving strategies. Implement a data-driven Annual Giving solicitation strategy. Provide timely qualitative and quantitative reports of solicitation campaign performance and marketing metrics and analytics for the unit's development team and other partners as needed.
Assists with the coordination and implementation of the university-wide giving day to include departments and centers within the assigned unit.
Build a portfolio of best practices and emerging marketing trends to enhance solicitation practices based on national/regional data and donor trends to achieve fundraising goals.
Performs other duties as required or assigned.