Associate Director, Media Planning
About The Position
The Associate Director of Media Planning leads the strategic direction and is tasked with being a marketing partner for the clients. The expectation of the Associate Director is to be an expert on the clients' business and a leader on the day-to-day client business and within the agency. You will be responsible for demonstrating a strong working knowledge of the media space, for both digital and traditional channels, and available media research. This individual is responsible for identifying business opportunities and solutions on a regular basis. The Associate Director sets the tone for how the account is managed, by assuring focus on key client objectives and delivering appropriate resources while maintaining profitability. A strong passion for seeing media plans come to life with flawless execution is a must. This role reports to the Group Director of Planning and can be remote but must work either CST or EST hours.
Requirements
- 6+ years of communications/integrated media planning experience
- Experience in developing & executing tactical campaigns for both traditional & digital channels
- Understanding of key research sources
- Knowledge of current trends and innovations in media and culture
- Experience working on a large retail client (required) or CPG client
- Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Stradegy
- Experience with MediaTools and buying platforms such as DDS, MediaOcean, HudsonMX
- Solid understanding of DCM, and other digital media related tools (comScore, eMarketer, Forrester…)
Responsibilities
- Accountable for media plan output timeliness, accuracy, and overall excellence
- Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client's marketing goals and apply to strategic recommendations
- Work closely with activation department leads (programmatic, social, search, retail search, and shopper) to outline appropriate processes and timelines to ensure flawless execution across local and regional media campaigns
- Comfortable utilizing data for storytelling and familiar with general media analytics and MMM models
- Build & maintain trusting, collaborative relationships with clients at appropriate levels
- Accurately represent the client's point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
- Understand and analyze the root causes of problems and develop ways to rectify
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
